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Marketing · head to head

Buffer vs Zoho CRM

Buffer logo

Buffer

Marketing

Build your audience organically on social media

From
Free
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

CRM

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Buffer the free plan allows 3 connected channels and 10 scheduled posts per channel; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: Buffer covers Post scheduling, Zoho CRM covers Lead management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Buffer and Zoho CRM actually diverge.

Attributes where Buffer and Zoho CRM differ
AttributeBufferZoho CRM
Pricing modelUnknownsubscription
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
CategoryMarketingCRM
Founded20101996

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buffer

  • Post scheduling
  • Content calendar
  • Analytics dashboard
  • Link shortening
  • Hashtag manager
  • First comment
  • Instagram Stories
  • Shop Grid

Only in Zoho CRM

  • Lead management
  • Deal tracking
  • Contact management
  • Sales automation
  • Analytics
  • Mobile CRM
  • Email marketing
  • AI assistant (Zia)

Both cover

  • Twitter
  • LinkedIn
  • Zapier
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Buffer

  • Social media schedulingnot Zoho CRM
  • Content planningnot Zoho CRM
  • Performance analyticsnot Zoho CRM
  • Team collaborationnot Zoho CRM
  • Client managementnot Zoho CRM

Zoho CRM

  • Sales automationnot Buffer
  • Lead managementnot Buffer
  • Customer supportnot Buffer
  • Marketing automationnot Buffer
  • Analytics & reportingnot Buffer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buffer

  • The free plan allows 3 connected channels and 10 scheduled posts per channel
  • Essentials at $5 a month covers a single user; team members need the Team plan at $10 a month
  • Approval workflows and custom permissions are Team tier only
  • API access is rationed by plan, from 3,000 monthly requests on free to 15,000 on Team
  • Content ideas are capped at 100 on the free plan

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

Buffer

Free
  • FreeFree
    • 3 connected accounts
    • 10 scheduled posts per channel per month
    • 100 content ideas
  • Essentials$5/month
    • Unlimited scheduled posts
    • Per-channel pricing
    • Advanced analytics
  • Team$10/month
    • Unlimited team members
    • Unlimited scheduled posts
    • Content approval workflows

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose Buffer if

  • You need post scheduling.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want content calendar.
Buffer review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want deal tracking.
Zoho CRM review

Questions people ask

Is Buffer or Zoho CRM better?
Neither clearly leads. Buffer starts at Free and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buffer or Zoho CRM?
Buffer starts at Free and Zoho CRM at Free.
Does Buffer or Zoho CRM run on more platforms?
Buffer runs on Web, iOS, Android. Zoho CRM runs on Web, Ios, Android, Api.
Can I use Buffer for free?
Both have a free tier, so you can try either at no cost before committing.
What is Buffer best used for?
Buffer is most often used for social media scheduling, content planning, performance analytics, team collaboration. Of those, social media scheduling and content planning are not what Zoho CRM is typically brought in for.
What can Buffer do that Zoho CRM cannot?
Buffer covers Post scheduling, Content calendar, Analytics dashboard, Link shortening. Zoho CRM covers Lead management, Deal tracking, Contact management, Sales automation. Both handle Twitter, LinkedIn, Zapier, GDPR.

Answered from the vendors’ own pages

Buffer: Does Buffer's free plan include all social media platforms?

The free plan supports 3 connected accounts across any of Buffer's 11 supported platforms (Instagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon) with up to 10 scheduled posts per channel per month.

Source
Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
Buffer: Can I schedule Instagram Stories with Buffer?

No. Instagram Stories cannot be auto-published. Buffer sends a mobile notification to manually post stories, as Instagram does not provide an API for automated Story scheduling.

Source
Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
Buffer: What is Buffer's per-channel pricing model?

Buffer charges per social media account (channel) rather than per user. Channels 1-10 cost standard rates ($5 Essentials or $10 Team), with additional channels beyond 10 discounted per channel.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
Buffer: Does Buffer have a mobile app and what platforms does it support?

Yes, Buffer offers iOS and Android apps for mobile management. The iOS app supports Mastodon and YouTube comment features, while Android support for these features is in development. Android community access works on the six most recent major Android versions.

Source
Buffer: What discount does Buffer offer for annual billing?

Buffer offers a 20% discount for annual billing across all paid plans, plus an additional 50% discount on paid plans for nonprofit organizations.

Source
Buffer: Can Buffer integrate with content creation and storage tools?

Yes. Buffer integrates with 24 tools including Canva, Google Drive, Dropbox, Unsplash for media, Zapier and Make for automation, WordPress for publishing, and Claude, ChatGPT, and Perplexity for AI-assisted content creation.

Source
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