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Marketing · head to head

Google Analytics vs Salesforce

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Google Analytics covers Real-time analytics, Salesforce covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Salesforce actually diverge.

Attributes where Google Analytics and Salesforce differ
AttributeGoogle AnalyticsSalesforce
Starting priceFree$25/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryMarketingCRM
Founded19981999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Salesforce
  • Event tracking and user behaviour analysisnot Salesforce
  • Traffic source and conversion trackingnot Salesforce

Salesforce

  • Sales managementnot Google Analytics
  • Customer servicenot Google Analytics
  • Marketing automationnot Google Analytics
  • Lead generationnot Google Analytics
  • Analytics & reportingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Google Analytics or Salesforce better?
Neither clearly leads. Google Analytics starts at Free and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Salesforce?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $25/month for Salesforce.
Does Google Analytics or Salesforce run on more platforms?
Google Analytics runs on Web. Salesforce runs on Web, Ios, Android, Api.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Salesforce is typically brought in for.
What can Google Analytics do that Salesforce cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle SOC2, ISO27001.
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