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Field Service · head to head

Brightly Asset Essentials vs Properly

Brightly Asset Essentials logo

Brightly Asset Essentials

Field Service

CMMS and asset management for schools, local government, healthcare estates and manufacturing, now part of Siemens

From
On request
Rated
-
Full reviewWebsite
Properly logo

Properly

Field Service

Photo-verified turnover checklists and cleaner coordination for short-term rentals

From
$12.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brightly Asset Essentials nothing about the pricing is published, the official pricing page has been removed, and quotes are per organisation, so buyers cannot benchmark and negotiating leverage depends entirely on running a competitive process.; Properly properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.
  • They diverge on capability: Brightly Asset Essentials covers Work orders and requests, Properly covers Photo-verified checklists.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brightly Asset Essentials and Properly actually diverge.

Attributes where Brightly Asset Essentials and Properly differ
AttributeBrightly Asset EssentialsProperly
Starting priceOn request$12.99/month
Pricing modelquotePer property per month

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Field Service).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brightly Asset Essentials

  • Work orders and requests
  • Preventive maintenance
  • Asset registers
  • Capital planning
  • Inventory
  • Mobile app
  • Energy and sustainability
  • Reporting

Only in Properly

  • Photo-verified checklists
  • Automatic scheduling
  • Offline mode
  • Multi-language support
  • Cleaner marketplace
  • Real-time inspection
  • Damage documentation
  • Problem reporting

What people use each for

The jobs each tool is most often brought in to do.

Brightly Asset Essentials

  • A school district consolidating maintenance requests from fifty buildings into one queue with a portal teachers can usenot Properly
  • A municipal public works department that must justify replacement capital to a council with condition-based evidencenot Properly
  • A healthcare estate tracking statutory compliance tasks and producing audit evidence on demandnot Properly
  • A senior living operator standardising preventive maintenance across sites with a mobile app technicians will actually opennot Properly

Properly

  • A manager with forty units using contract cleaners who cannot personally inspect turnoversnot Brightly Asset Essentials
  • An owner in a different country from the property who needs evidence a clean actually happenednot Brightly Asset Essentials
  • A portfolio pursuing damage claims that require dated before and after photographsnot Brightly Asset Essentials
  • An operation onboarding new cleaning crews quickly with visual instructions rather than written onesnot Brightly Asset Essentials

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brightly Asset Essentials

  • Nothing about the pricing is published, the official pricing page has been removed, and quotes are per organisation, so buyers cannot benchmark and negotiating leverage depends entirely on running a competitive process.
  • Implementation and data migration are quoted separately and commonly add five figures to a mid-size deployment, which is not visible when comparing headline subscription numbers.
  • Siemens ownership has pointed the roadmap at building and infrastructure integration, so industrial maintenance features compete for attention with Siemens Smart Infrastructure priorities.
  • Capability is split across separate Brightly products, so functionality shown in a demo may require an additional module and an additional line on the contract.
  • Reporting is fixed-template heavy and getting a non-standard report often means exporting to a spreadsheet, which undermines the case for consolidating on one system.

Properly

  • Properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.
  • The photo requirement adds time to every clean, and cleaners paid per turnover often resist it, which becomes a negotiation about rates rather than a software rollout.
  • Real-time inspection is billed at five dollars per inspection rather than included, so using it on every changeover materially changes the per-property cost.
  • The managed services tiers are priced an order of magnitude above the software, and operators sometimes discover the pitch is really about those rather than the app.
  • The cleaner marketplace has depth only in established North American destinations, and in thinner markets a missed turnover still means calling round yourself.

Pricing, plan by plan

Brightly Asset Essentials

On request
  • Asset Essentials$undefined/year
    • Priced by named users and modules, quoted per organisation
    • Implementation, data migration and training quoted separately
    • Multi-year agreements are the norm for public-sector buyers

Properly

$12.99/month
  • Platform$12.99/month
    • Per property per month, tiered down toward 5 USD at volume
    • Photo checklists and automatic scheduling
    • Cleaner marketplace access
  • Real-Time Inspection$undefined/month
    • Charged at 5 USD per inspection, not per month
    • Remote human review of a completed turnover
    • Used selectively rather than on every clean
  • Cohost Pro$119/month
    • Per active property per month
    • Managed cohosting service rather than software alone
    • Includes guest and operational coverage
  • Guest Support Plus$149/month
    • Per listing per month
    • Outsourced guest communication
    • Sold alongside the platform

Which should you pick?

Choose Brightly Asset Essentials if

  • You need work orders and requests.
  • You work on Web, iOS, Android.
  • You also want preventive maintenance.
Brightly Asset Essentials review

Choose Properly if

  • You need photo-verified checklists.
  • You work on Web, iOS, Android.
  • You also want automatic scheduling.
Properly review

Questions people ask

Is Brightly Asset Essentials or Properly better?
Neither clearly leads. Brightly Asset Essentials starts at On request and Properly at $12.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brightly Asset Essentials or Properly?
Brightly Asset Essentials starts at On request and Properly at $12.99/month.
Does Brightly Asset Essentials or Properly run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Brightly Asset Essentials best used for?
Brightly Asset Essentials is most often used for a school district consolidating maintenance requests from fifty buildings into one queue with a portal teachers can use, a municipal public works department that must justify replacement capital to a council with condition-based evidence, a healthcare estate tracking statutory compliance tasks and producing audit evidence on demand, a senior living operator standardising preventive maintenance across sites with a mobile app technicians will actually open. Of those, a school district consolidating maintenance requests from fifty buildings into one queue with a portal teachers can use and a municipal public works department that must justify replacement capital to a council with condition-based evidence are not what Properly is typically brought in for.
What can Brightly Asset Essentials do that Properly cannot?
Brightly Asset Essentials covers Work orders and requests, Preventive maintenance, Asset registers, Capital planning. Properly covers Photo-verified checklists, Automatic scheduling, Offline mode, Multi-language support.

Answered from the vendors’ own pages

Brightly Asset Essentials: Who owns Brightly?

Siemens, which acquired it in 2022 for around 1.58 billion USD. It sits within Siemens Smart Infrastructure.

Properly: What does Properly actually cost per property?

The platform starts at 12.99 US dollars per property per month, falling toward 5 dollars at higher volumes. Remote inspections cost 5 dollars each on top.

Brightly Asset Essentials: What does Asset Essentials cost?

Not published. It is quoted by user count and modules, with implementation priced separately.

Properly: Does it replace my property management system?

No. It connects to one and covers turnovers only. Distribution, guest messaging and accounting stay elsewhere.

Brightly Asset Essentials: Is it suitable for manufacturing?

It can run a plant, but the product heritage and roadmap are estates and infrastructure, so plant-specific features lag purpose-built industrial CMMS.

Properly: Will cleaners actually use it?

They will if you require it, but the mandatory photo steps lengthen each clean and often need to be reflected in what you pay per turnover.

Brightly Asset Essentials: Is there a free tier or trial?

No published free tier. Evaluation is through a sales-led demo.

Properly: Does it help with damage claims?

Yes. Timestamped before and after photographs from the checklist are the main evidence operators use when claiming against a guest.

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