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Properly

Photo-verified turnover checklists and cleaner coordination for short-term rentals

As of 31 August 2026, Properly starts at $12.99/month. A turnover operations app that forces cleaners to photograph each completed step before a task can be marked done, which is the whole point of it. Softwr lists it under Field Service. Properly is made by Properly Inc., available on Web, iOS, Android.

Overview

What Properly does

Properly is an operations platform for short-term rental turnovers. It builds visual, step-by-step checklists for cleaning, inspection and maintenance, schedules them automatically against reservations pulled from more than fifty booking platforms and property management systems, and requires photographic evidence before a step can be closed. It also runs a marketplace for finding replacement cleaners, and sells managed services on top: remote real-time inspection, guest support and a full cohosting tier. The distinguishing thing is photo proof as a hard requirement rather than an optional field. A cleaner working from a Properly checklist sees a reference photo of how the room should look and must submit a matching photo to progress, which turns an unverifiable claim of completion into a record. That matters commercially because turnover failure is the single most expensive operational event in short-term rental, and because it makes cleaning quality auditable across a workforce of contractors who are not your employees. The checklists work offline and in several languages, which is deliberate given who actually does the work. Buyers are managers with roughly ten to three hundred units running contract cleaners rather than staff, and owners in destinations where the cleaner has never seen the property. The trade-off is that Properly does one job. It is not a PMS, it does not handle guest messaging or distribution, and it adds a per-property cost alongside whatever platform already schedules those cleans imperfectly. Managers whose cleaners are reliable and long-standing frequently conclude the photo discipline is friction they do not need.

What people use it for

  • A manager with forty units using contract cleaners who cannot personally inspect turnovers
  • An owner in a different country from the property who needs evidence a clean actually happened
  • A portfolio pursuing damage claims that require dated before and after photographs
  • An operation onboarding new cleaning crews quickly with visual instructions rather than written ones

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Properly.

  • Properly solves only the turnover, so it is an additional per-property cost on top of a PMS that already claims to schedule cleaning, and the overlap is real.
  • The photo requirement adds time to every clean, and cleaners paid per turnover often resist it, which becomes a negotiation about rates rather than a software rollout.
  • Real-time inspection is billed at five dollars per inspection rather than included, so using it on every changeover materially changes the per-property cost.
  • The managed services tiers are priced an order of magnitude above the software, and operators sometimes discover the pitch is really about those rather than the app.
  • The cleaner marketplace has depth only in established North American destinations, and in thinner markets a missed turnover still means calling round yourself.

Cross-shopped

What people choose instead of Properly

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Properly logo
    Properly
    vs
    Hostaway logo
    Hostaway

    Hostaway: Its built-in task management may be sufficient if you do not need photographic proof

  • Properly logo
    Properly
    vs
    Uplisting logo
    Uplisting

    Uplisting: Includes cleaner assignment and turnover tasks within the base subscription

  • Properly logo
    Properly
    vs
    Enso Connect logo
    Enso Connect

    Enso Connect: Solves the guest-facing side rather than the operational one, if the guest journey is the weaker link

Pricing

What Properly costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Platform

$12.99 /mo

  • Per property per month, tiered down toward 5 USD at volume
  • Photo checklists and automatic scheduling
  • Cleaner marketplace access
  • Offline and multi-language support

Real-Time Inspection

On request

  • Charged at 5 USD per inspection, not per month
  • Remote human review of a completed turnover
  • Used selectively rather than on every clean

Cohost Pro

$119 /mo

  • Per active property per month
  • Managed cohosting service rather than software alone
  • Includes guest and operational coverage

Guest Support Plus

$149 /mo

  • Per listing per month
  • Outsourced guest communication
  • Sold alongside the platform

Capabilities

Features

  • Photo-verified checklists

    Reference images per step with mandatory photo submission before completion

  • Automatic scheduling

    Turnovers created from reservation data pulled from connected platforms

  • Offline mode

    Checklists usable in properties with no reliable signal, syncing later

  • Multi-language support

    Instructions rendered in several languages for contract cleaning crews

  • Cleaner marketplace

    Finding and booking replacement cleaners for missed turnovers

  • Real-time inspection

    Remote human review of a turnover, billed per inspection

  • Damage documentation

    Before and after evidence supporting damage claims against guests

  • Problem reporting

    Cleaners flag maintenance issues with photographs from the checklist flow

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What does Properly actually cost per property?

The platform starts at 12.99 US dollars per property per month, falling toward 5 dollars at higher volumes. Remote inspections cost 5 dollars each on top.

Does it replace my property management system?

No. It connects to one and covers turnovers only. Distribution, guest messaging and accounting stay elsewhere.

Will cleaners actually use it?

They will if you require it, but the mandatory photo steps lengthen each clean and often need to be reflected in what you pay per turnover.

Does it help with damage claims?

Yes. Timestamped before and after photographs from the checklist are the main evidence operators use when claiming against a guest.

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Softwr does not host reviews and shows no star rating for Properly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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