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Social Media · head to head

Brand24 vs Steno

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Steno logo

Steno

News

AI transcription and analysis for news and media

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Steno no free tier available; entry point at $500/month
  • They diverge on capability: Brand24 covers Mention monitoring, Steno covers AI transcription.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Steno actually diverge.

Attributes where Brand24 and Steno differ
AttributeBrand24Steno
Starting price$199/month$500/month
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb
CategorySocial MediaNews
FoundedUnknown2020

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Steno

  • AI transcription
  • Broadcast search
  • Real-time monitoring
  • Clip creation
  • Media analysis
  • Slack
  • Email
  • API

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Steno
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Steno
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Steno
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Steno

Steno

  • AI-powered content creation platformnot Brand24
  • Voice and text content generationnot Brand24
  • Multi-channel content distributionnot Brand24
  • Programmatic content syndicationnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Steno

  • No free tier available; entry point at $500/month
  • Enterprise plan pricing not published; requires custom quote
  • Premium add-ons (iOS/Android app, Pro Voice) pricing not disclosed

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Steno

$500/month
  • Starter$500/month
    • 16,500 credits per month
    • 1 Twin
    • Web app deployment
  • Growth$1000/month
    • 40,000 credits per month
    • 2 Twins
    • Web app deployment
  • Scale$2000/month
    • 100,000 credits per month
    • 3 Twins
    • Web app deployment
  • Enterprise$null/month
    • 200,000+ credits per month
    • 5 Twins
    • Web app deployment

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Steno if

  • You need ai transcription.
  • You also want broadcast search.
Steno review

Questions people ask

Is Brand24 or Steno better?
Neither clearly leads. Brand24 starts at $199/month and Steno at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Steno?
Brand24 starts at $199/month and Steno at $500/month.
Does Brand24 or Steno run on more platforms?
Brand24 runs on Web, iOS, Android. Steno runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Steno is typically brought in for.
What can Brand24 do that Steno cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Steno covers AI transcription, Broadcast search, Real-time monitoring, Clip creation.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Steno: What is the minimum cost to start using Steno?

The Starter plan is $500/month with 16,500 monthly credits. Steno does not offer a free tier, and monthly billing options include annual subscriptions with 10-15% savings.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Steno: What are Steno credits and how many do I get?

Credits are the universal currency used for content processing, training, and user interactions across text, voice, and video. Starter includes 16,500/month, Growth 40,000/month, Scale 100,000/month, and Enterprise 200,000+/month.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Steno: What is a Twin in Steno's pricing?

Twins are included in Steno plans at different quantities: Starter includes 1 Twin, Growth 2, Scale 3, and Enterprise 5. Specific features of Twins are not detailed on the pricing page.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Steno: What are Steno's platform fees?

Steno charges monetization platform fees that decrease with plan tier: Starter at 9%, Growth at 8%, Scale at 7%, and Enterprise at 6%.

Source
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