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Software · head to head

Better Proposals vs Convert

Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: Better Proposals covers Proposal templates, Convert covers A/B testing.

Where they differ

Only the attributes on which Better Proposals and Convert actually diverge.

Attributes where Better Proposals and Convert differ
AttributeBetter ProposalsConvert
Starting price$19/month$1000/month
Pricing modelsubscriptionquote
Founded20162012

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe
  • Zapier

Only in Convert

  • A/B testing
  • Multivariate testing
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Both cover

  • Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Convert
  • Taking payment at the point of signaturenot Convert
  • Tracking when a prospect opens and reads a proposalnot Convert
  • Reusable content library and templatesnot Convert
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Convert

Convert

  • A/B, split and multivariate testing on websitesnot Better Proposals
  • Server-side experimentation and feature flaggingnot Better Proposals
  • Personalising site content to visitor segmentsnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Questions people ask

Is Better Proposals or Convert better?
Neither clearly leads. Better Proposals starts at $19/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Convert?
Better Proposals starts at $19/month and Convert at $1000/month.
Does Better Proposals or Convert run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Convert is typically brought in for.
What can Better Proposals do that Convert cannot?
Better Proposals covers Proposal templates, Digital signatures, Payment collection, Custom branding. Convert covers A/B testing, Multivariate testing, API access, Google Analytics. Both handle Analytics, Web support.
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