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Software · head to head

Better Proposals vs Google Optimize

Better Proposals logo

Better Proposals

Software

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Better Proposals covers Proposal templates, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Better Proposals and Google Optimize actually diverge.

Attributes where Better Proposals and Google Optimize differ
AttributeBetter ProposalsGoogle Optimize
Starting price$19/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
Founded20161998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Analytics
  • Payment collection
  • Custom branding
  • Salesforce
  • HubSpot
  • Stripe

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot Google Optimize
  • Taking payment at the point of signaturenot Google Optimize
  • Tracking when a prospect opens and reads a proposalnot Google Optimize
  • Reusable content library and templatesnot Google Optimize
  • Approval workflows before a proposal goes out, on the Enterprise tiernot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Better Proposals
  • Personalising page content for defined audience segmentsnot Better Proposals
  • Redirect tests between alternative landing page URLsnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Better Proposals or Google Optimize better?
Neither clearly leads. Better Proposals starts at $19/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $19/month for Better Proposals and Free for Google Optimize.
Does Better Proposals or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Better Proposals starts at $19/month.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Google Optimize is typically brought in for.
What can Better Proposals do that Google Optimize cannot?
Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Web support.
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