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Auth0

Secure access for everyone

As of 13 November 2026, Auth0 has a free plan and paid plans start at $35/month. Auth0 is an identity platform for builders that provides authentication and authorization services. Softwr lists it under Cybersecurity. Auth0 is made by Auth0 Inc (Okta), launched in 2013, available on Web, iOS, Android.

Overview

What Auth0 does

Auth0 is an identity platform for builders that provides authentication and authorization services. It allows developers to add secure login, single sign-on, and user management to their applications with just a few lines of code.

What people use it for

  • B2C authentication
  • B2B authentication
  • B2E authentication
  • API security
  • Mobile app security

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Auth0.

  • Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
  • Advanced features like MFA and RBAC only available on paid Essentials tier and above
  • Ownership by Okta introduces risk that independent product roadmap may change

Cross-shopped

What people choose instead of Auth0

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Auth0 vs Okta

    Okta: Enterprise identity and access management platform with broader workforce and customer identity capabilities

  • Auth0 vs Snyk

    Snyk: Developer-focused security platform providing authentication and identity management for applications

  • Auth0 vs 1Password

    1Password: Identity and password management tool with strong developer APIs for authentication

Pricing

What Auth0 costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Up to 25,000 monthly active users
  • Basic authentication
  • Email/password login
  • Social logins
  • Limited support

Essentials (B2C)

$35 /mo

  • Unlimited MAUs beyond free tier
  • Multi-Factor Authentication
  • Role-Based Access Control
  • Premium support

Professional (B2C)

$240 /mo

  • All Essentials features
  • Advanced security
  • Custom branding
  • API access

Capabilities

Features

  • Universal login

  • Social login

  • Multi-factor authentication

  • Passwordless

  • User management

  • Anomaly detection

  • Extensibility

  • Machine to machine

  • Slack

    Integration with Slack

  • Datadog

    Integration with Datadog

  • Segment

    Integration with Segment

  • Splunk

    Integration with Splunk

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Auth0 cost?

Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.

Source
Does Auth0 include Multi-Factor Authentication?

No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.

Source
Is Auth0 independent or part of a larger company?

Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.

Source
Who should use Auth0 vs Okta?

Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.

Source

Behind it

Who makes Auth0

Company
Auth0 Inc (Okta)
Based in
Bellevue, WA
Founders
Eugenio Pace, Matias Woloski

Timeline

Auth0 over time

  1. Acquisition2021-05-03$6.5bn

    Acquired by Okta

    Source
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Keep looking

Where to go from Auth0

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Softwr does not host reviews and shows no star rating for Auth0, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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