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Software · head to head

Apollo.io vs Fishbowl

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Fishbowl logo

Fishbowl

Software

Manufacturing and warehouse management for QuickBooks

From
$4395/one-time
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Fishbowl the $229 per month Essentials plan includes only 2 users, Growth at $429 includes 5 and Scale at $729 includes 10, all billed annually
  • They diverge on capability: Apollo.io covers Contact database, Fishbowl covers Inventory management.

Where they differ

Only the attributes on which Apollo.io and Fishbowl actually diverge.

Attributes where Apollo.io and Fishbowl differ
AttributeApollo.ioFishbowl
Starting priceFree$4395/one-time
Pricing modelsubscriptionone-time
Free tierYesNo
PlatformsWebWindows, Cloud
Founded20202001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Fishbowl

  • Inventory management
  • Manufacturing
  • Work orders
  • Barcode scanning
  • QuickBooks integration
  • QuickBooks Desktop
  • QuickBooks Online
  • Shopify

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Fishbowl
  • Prospect researchnot Fishbowl
  • Sales automationnot Fishbowl

Fishbowl

  • Inventory and SKU tracking for wholesale and distribution businessesnot Apollo.io
  • Manufacturing bills of materials, MRP, work orders and job costingnot Apollo.io
  • Warehouse fulfilment, transfer orders and automated reorderingnot Apollo.io
  • Multichannel selling with synchronised stock levelsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Fishbowl

  • The $229 per month Essentials plan includes only 2 users, Growth at $429 includes 5 and Scale at $729 includes 10, all billed annually
  • A paid implementation package is required as part of purchase and covers a 6 to 8 week training certification
  • Lot tracking, demand forecasting and compliance documentation require the Scale plan at $729 per month
  • Advanced Warehouse from $595 per month and Advanced Manufacturing from $675 per month are quoted on team size and deployment rather than sold at a fixed rate
  • Demand forecasting and custom reports are add ons carrying separate fees
  • All listed plan prices are billed annually rather than monthly

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Fishbowl

$4395/one-time
  • Fishbowl Warehouse$4395/one-time
    • Inventory tracking
    • Order management
    • QuickBooks sync
  • Fishbowl Manufacturing$5495/one-time
    • Work orders
    • Bill of materials
    • Shop floor control

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Fishbowl if

  • You need inventory management.
  • You work on Windows, Cloud.
  • You also want manufacturing.
Fishbowl review

Questions people ask

Is Apollo.io or Fishbowl better?
Neither clearly leads. Apollo.io starts at Free and Fishbowl at $4395/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Fishbowl?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $4395/one-time for Fishbowl.
Does Apollo.io or Fishbowl run on more platforms?
Apollo.io runs on Web. Fishbowl runs on Windows, Cloud.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Fishbowl starts at $4395/one-time.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Fishbowl is typically brought in for.
What can Apollo.io do that Fishbowl cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Fishbowl covers Inventory management, Manufacturing, Work orders, Barcode scanning.
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Related pages

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