Softwr

Nonprofits · head to head

Aplos vs Salsa CRM

Aplos logo

Aplos

Nonprofits

Fund accounting for nonprofits and churches, with donor management and online giving attached

From
On request
Rated
-
Full reviewWebsite
Salsa CRM logo

Salsa CRM

Nonprofits

Integrated CRM and email marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Aplos the donor management side is record keeping rather than fundraising software, so any organisation running segmented appeals or automation will still buy a CRM and pay twice.; Salsa CRM no longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • They diverge on capability: Aplos covers Fund accounting ledger, Salsa CRM covers Contact management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Aplos and Salsa CRM actually diverge.

Attributes where Aplos and Salsa CRM differ
AttributeAplosSalsa CRM
Pricing modelPer month by feature tiersubscription
PlatformsWeb, iOS, AndroidWeb, Mobile-responsive
FoundedUnknown2000

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aplos

  • Fund accounting ledger
  • Nonprofit financial statements
  • Donor management
  • Online giving pages
  • Budgeting by fund
  • Church tools

Only in Salsa CRM

  • Contact management
  • Email marketing
  • Fundraising tools
  • Advocacy campaigns
  • Analytics
  • Stripe
  • PayPal
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Aplos

  • A nonprofit whose auditor has raised restricted fund reporting as a findingnot Salsa CRM
  • A church tracking contributions, designated funds and giving statements in one systemnot Salsa CRM
  • A small organisation replacing QuickBooks plus a spreadsheet of fund balancesnot Salsa CRM
  • An Aplos and Keela buyer wanting gifts to post from the CRM into the ledger without exportnot Salsa CRM

Salsa CRM

  • Business operationsnot Aplos
  • Productivitynot Aplos
  • Automationnot Aplos

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aplos

  • The donor management side is record keeping rather than fundraising software, so any organisation running segmented appeals or automation will still buy a CRM and pay twice.
  • It is not a general ledger for complex structures, so multi entity groups, consolidations and intercompany transactions push organisations back to a mainstream accounting package.
  • Higher tiers are needed for the budgeting and custom reporting many buyers assume are standard, so the entry price is rarely the real price.
  • Payroll is handled through a partner rather than natively, which adds a vendor and a reconciliation step for organisations with staff.
  • The bookkeeper ecosystem is far smaller than QuickBooks, so finding an accountant already fluent in the product is harder and handover after staff turnover takes longer.

Salsa CRM

  • No longer sold as Salsa. salsalabs.com redirects to Bonterra, which absorbed it alongside EveryAction
  • Pricing is not published

Pricing, plan by plan

Aplos

On request
  • Aplos$undefined/month
    • Published monthly tiers separating core accounting from the full suite
    • Advanced accounting, budgeting by fund and custom reporting sit in higher tiers
    • Card and bank processing on donations charged separately

Salsa CRM

On request
  • Essential$85/month
    • Contact management
    • Email marketing
  • Advanced$200/month
    • Fundraising tools
    • Advocacy campaigns
    • Reporting

Which should you pick?

Choose Aplos if

  • You need fund accounting ledger.
  • You work on Web, iOS, Android.
  • You also want nonprofit financial statements.
Aplos review

Choose Salsa CRM if

  • You need contact management.
  • You work on Web, Mobile-responsive.
  • You also want email marketing.
Salsa CRM review

Questions people ask

Is Aplos or Salsa CRM better?
Neither clearly leads. Aplos starts at On request and Salsa CRM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aplos or Salsa CRM?
Aplos starts at On request and Salsa CRM at On request.
Does Aplos or Salsa CRM run on more platforms?
Aplos runs on Web, iOS, Android. Salsa CRM runs on Web, Mobile-responsive.
What is Aplos best used for?
Aplos is most often used for a nonprofit whose auditor has raised restricted fund reporting as a finding, a church tracking contributions, designated funds and giving statements in one system, a small organisation replacing quickbooks plus a spreadsheet of fund balances, an aplos and keela buyer wanting gifts to post from the crm into the ledger without export. Of those, a nonprofit whose auditor has raised restricted fund reporting as a finding and a church tracking contributions, designated funds and giving statements in one system are not what Salsa CRM is typically brought in for.
What can Aplos do that Salsa CRM cannot?
Aplos covers Fund accounting ledger, Nonprofit financial statements, Donor management, Online giving pages. Salsa CRM covers Contact management, Email marketing, Fundraising tools, Advocacy campaigns.

Answered from the vendors’ own pages

Aplos: Is Aplos an accounting system or a CRM?

Primarily fund accounting. The donor management is included but shallow compared with a dedicated nonprofit CRM.

Aplos: What is the relationship with Keela?

Aplos acquired Keela in 2023. The two are being integrated, so a buyer comparing them is comparing products from one company.

Aplos: Can it replace QuickBooks?

For a single entity nonprofit, usually yes, and it handles restricted funds far better. For multi entity consolidation, no.

Aplos: Does it handle payroll?

Through a partner integration rather than natively, so payroll is an extra subscription and an extra reconciliation.

Share

Related pages

More on Aplos

More on Salsa CRM

Keep looking

Other head to heads