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Nonprofits · head to head

Aplos vs Constant Contact

Aplos logo

Aplos

Nonprofits

Fund accounting for nonprofits and churches, with donor management and online giving attached

From
On request
Rated
-
Full reviewWebsite
Constant Contact logo

Constant Contact

Nonprofits

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Constant Contact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aplos the donor management side is record keeping rather than fundraising software, so any organisation running segmented appeals or automation will still buy a CRM and pay twice.; Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)
  • They diverge on capability: Aplos covers Fund accounting ledger, Constant Contact covers Email marketing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Aplos and Constant Contact actually diverge.

Attributes where Aplos and Constant Contact differ
AttributeAplosConstant Contact
Starting priceOn requestFree
Pricing modelPer month by feature tiersubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Mobile-responsive
FoundedUnknown1995

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aplos

  • Fund accounting ledger
  • Nonprofit financial statements
  • Donor management
  • Online giving pages
  • Budgeting by fund
  • Church tools

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Zapier
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Aplos

  • A nonprofit whose auditor has raised restricted fund reporting as a findingnot Constant Contact
  • A church tracking contributions, designated funds and giving statements in one systemnot Constant Contact
  • A small organisation replacing QuickBooks plus a spreadsheet of fund balancesnot Constant Contact
  • An Aplos and Keela buyer wanting gifts to post from the CRM into the ledger without exportnot Constant Contact

Constant Contact

  • Business operationsnot Aplos
  • Productivitynot Aplos
  • Automationnot Aplos

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aplos

  • The donor management side is record keeping rather than fundraising software, so any organisation running segmented appeals or automation will still buy a CRM and pay twice.
  • It is not a general ledger for complex structures, so multi entity groups, consolidations and intercompany transactions push organisations back to a mainstream accounting package.
  • Higher tiers are needed for the budgeting and custom reporting many buyers assume are standard, so the entry price is rarely the real price.
  • Payroll is handled through a partner rather than natively, which adds a vendor and a reconciliation step for organisations with staff.
  • The bookkeeper ecosystem is far smaller than QuickBooks, so finding an accountant already fluent in the product is harder and handover after staff turnover takes longer.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Pricing, plan by plan

Aplos

On request
  • Aplos$undefined/month
    • Published monthly tiers separating core accounting from the full suite
    • Advanced accounting, budgeting by fund and custom reporting sit in higher tiers
    • Card and bank processing on donations charged separately

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Which should you pick?

Choose Aplos if

  • You need fund accounting ledger.
  • You work on Web, iOS, Android.
  • You also want nonprofit financial statements.
Aplos review

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Questions people ask

Is Aplos or Constant Contact better?
Neither clearly leads. Aplos starts at On request and Constant Contact at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aplos or Constant Contact?
Constant Contact has a free tier; the other does not. Paid plans start at On request for Aplos and Free for Constant Contact.
Does Aplos or Constant Contact run on more platforms?
Aplos runs on Web, iOS, Android. Constant Contact runs on Web, Mobile-responsive.
Can I use Constant Contact for free?
Yes. Constant Contact has a free tier, so you can try it without paying. Aplos starts at On request.
What is Aplos best used for?
Aplos is most often used for a nonprofit whose auditor has raised restricted fund reporting as a finding, a church tracking contributions, designated funds and giving statements in one system, a small organisation replacing quickbooks plus a spreadsheet of fund balances, an aplos and keela buyer wanting gifts to post from the crm into the ledger without export. Of those, a nonprofit whose auditor has raised restricted fund reporting as a finding and a church tracking contributions, designated funds and giving statements in one system are not what Constant Contact is typically brought in for.
What can Aplos do that Constant Contact cannot?
Aplos covers Fund accounting ledger, Nonprofit financial statements, Donor management, Online giving pages. Constant Contact covers Email marketing, Event management, Contact management, Automation.

Answered from the vendors’ own pages

Aplos: Is Aplos an accounting system or a CRM?

Primarily fund accounting. The donor management is included but shallow compared with a dedicated nonprofit CRM.

Aplos: What is the relationship with Keela?

Aplos acquired Keela in 2023. The two are being integrated, so a buyer comparing them is comparing products from one company.

Aplos: Can it replace QuickBooks?

For a single entity nonprofit, usually yes, and it handles restricted funds far better. For multi entity consolidation, no.

Aplos: Does it handle payroll?

Through a partner integration rather than natively, so payroll is an extra subscription and an extra reconciliation.

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