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Affiliate Marketing · head to head

AnyTrack vs Reward Gateway

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Free plan
Yes
Full reviewWebsite
Reward Gateway logo

Reward Gateway

Employee Engagement

Total rewards and engagement platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Reward Gateway the pricing URL resolves to a contact and demo request page with no plan, no per-employee rate and no minimum published
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Reward Gateway covers Benefits administration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and Reward Gateway actually diverge.

Attributes where AnyTrack and Reward Gateway differ
AttributeAnyTrackReward Gateway
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20181997

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Reward Gateway

  • Benefits administration
  • Recognition programs
  • Engagement tools
  • Rewards catalog
  • Analytics dashboard
  • Mobile app
  • Reporting
  • Integrations

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Reward Gateway
  • Server-side conversion tracking for affiliate and ecommercenot Reward Gateway
  • Syncing conversion data into Meta, Google and TikToknot Reward Gateway
  • Tracking multiple sites from one account on the higher tiersnot Reward Gateway

Reward Gateway

  • Employee recognition and reward programs with a points based currencynot AnyTrack
  • Employee discount and benefits marketplacenot AnyTrack
  • Internal communications and pulse surveys for frontline workforcesnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Reward Gateway

  • The pricing URL resolves to a contact and demo request page with no plan, no per-employee rate and no minimum published
  • The only routes offered are a 30-minute demo request, a broker referral or a phone call
  • The platform is split into separately named products for recognition, wellbeing, commuter benefits and discounts, none of which carries a published price
  • The company now trades as Reward Gateway | Edenred following the Edenred acquisition

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

Reward Gateway

On request
  • Reward Gateway Suite$undefined/month
    • Benefits platform
    • Recognition
    • Engagement programs

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Reward Gateway if

  • You need benefits administration.
  • You also want recognition programs.
Reward Gateway review

Questions people ask

Is AnyTrack or Reward Gateway better?
Neither clearly leads. AnyTrack starts at Free and Reward Gateway at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Reward Gateway?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and On request for Reward Gateway.
Does AnyTrack or Reward Gateway run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. Reward Gateway starts at On request.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Reward Gateway is typically brought in for.
What can AnyTrack do that Reward Gateway cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Reward Gateway covers Benefits administration, Recognition programs, Engagement tools, Rewards catalog.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
Reward Gateway: How much does Reward Gateway cost?

Reward Gateway does not publish pricing on its website. The company uses a custom pricing model determined through direct consultation with prospects, tailored to organizational size, feature requirements, and specific needs.

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
Reward Gateway: How do I get a price quote from Reward Gateway?

Interested organizations can request a 30-minute demo at https://www.rewardgateway.com or contact the sales team directly. This indicates Reward Gateway requires direct engagement with sales representatives to discuss pricing.

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
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