Softwr

Affiliate Marketing · head to head

AnyTrack vs Awardco

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Free plan
Yes
Full reviewWebsite
Awardco logo

Awardco

Employee Engagement

Employee recognition powered by Amazon Business

From
$2.5/month
Free plan
No
Full reviewWebsite

The short version

  • Only AnyTrack has a free tier, so it costs nothing to try first.
  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Awardco tiers are defined by how many recognition programme types you may run, two on Standard and four on Scale, rather than by features or headcount
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Awardco covers Peer recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and Awardco actually diverge.

Attributes where AnyTrack and Awardco differ
AttributeAnyTrackAwardco
Starting priceFree$2.5/month
Pricing modelfreemiumsubscription
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded20182015

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Awardco

  • Peer recognition
  • Amazon reward catalog
  • Service milestones
  • Incentive programs
  • Analytics
  • Mobile app
  • Social recognition wall
  • Manager tools

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Awardco
  • Server-side conversion tracking for affiliate and ecommercenot Awardco
  • Syncing conversion data into Meta, Google and TikToknot Awardco
  • Tracking multiple sites from one account on the higher tiersnot Awardco

Awardco

  • Service award and milestone recognitionnot AnyTrack
  • Spot recognition and peer awardsnot AnyTrack
  • Rewards redeemable against a large cataloguenot AnyTrack
  • Running several recognition programmes under one systemnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Awardco

  • Tiers are defined by how many recognition programme types you may run, two on Standard and four on Scale, rather than by features or headcount
  • Small organisations under 100 employees start at $3,000, so there is a floor regardless of size
  • The A-Pay card, Company Store and Awardco Engage are premium add-ons
  • No per-employee price is published; larger organisations must go through sales

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

Awardco

$2.5/month
  • Core$2.5/month
    • Recognition platform
    • Amazon rewards
    • Milestones
  • Pro$undefined/month
    • Advanced analytics
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Awardco if

  • You need peer recognition.
  • You also want amazon reward catalog.
Awardco review

Questions people ask

Is AnyTrack or Awardco better?
Neither clearly leads. AnyTrack starts at Free and Awardco at $2.5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Awardco?
AnyTrack has a free tier; the other does not. Paid plans start at Free for AnyTrack and $2.5/month for Awardco.
Does AnyTrack or Awardco run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Yes. AnyTrack has a free tier, so you can try it without paying. Awardco starts at $2.5/month.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Awardco is typically brought in for.
What can AnyTrack do that Awardco cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Awardco covers Peer recognition, Amazon reward catalog, Service milestones, Incentive programs.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
Awardco: What does Awardco cost for startups?

New startups and small businesses with 100 or fewer employees can reach out to the Awardco sales team for flexible packages starting at $3,000 annually.

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
Awardco: What plan tiers does Awardco offer?

Awardco offers Standard (two program types), Scale (four program types), and Enterprise (unlimited program types) plans. Exact pricing requires contacting sales.

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
Awardco: Does Awardco offer add-on services?

Yes, premium add-ons include A-Pay (physical or digital payment card), Company Store (no-minimum swag solution), and Awardco Engage (comprehensive engagement solution).

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
Share

Related pages

More on AnyTrack

More on Awardco

Keep looking

Other head to heads