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Technology · head to head

Amplitude vs Rootly

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Rootly pricing higher than some competitors for basic features
  • They diverge on capability: Amplitude covers Event tracking, Rootly covers AI SRE automation.

Where they differ

Only the attributes on which Amplitude and Rootly actually diverge.

Attributes where Amplitude and Rootly differ
AttributeAmplitudeRootly
Starting priceFree$20/user-month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Slack, Microsoft Teams
CategoryTechnologyLogging
Founded20122020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot
  • Status pages

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Rootly
  • Feature adoption trackingnot Rootly
  • Conversion rate optimizationnot Rootly
  • Customer journey mappingnot Rootly
  • Retention improvementnot Rootly

Rootly

  • Automate on-call and incident response workflowsnot Amplitude
  • Run root cause analysis with AI assistancenot Amplitude
  • Track and improve Mean Time to Mitigation (MTTR)not Amplitude
  • Coordinate response across distributed teamsnot Amplitude
  • Learn from post-incident retrospectivesnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.
Rootly review

Questions people ask

Is Amplitude or Rootly better?
Neither clearly leads. Amplitude starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Rootly?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $20/user-month for Rootly.
Does Amplitude or Rootly run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Rootly runs on Web, Mobile, Slack, Microsoft Teams.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Rootly is typically brought in for.
What can Amplitude do that Rootly cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
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