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Technology · head to head

Amplitude vs Azure Monitor

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Azure Monitor logo

Azure Monitor

Log Management

Azure's Monitoring and Diagnostics Service

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Azure Monitor billed per GB ingested across three separate log plans, Auxiliary, Basic and Analytics, so the plan chosen changes the rate as much as the volume does
  • They diverge on capability: Amplitude covers Event tracking, Azure Monitor covers Log collection.

Where they differ

Only the attributes on which Amplitude and Azure Monitor actually diverge.

Attributes where Amplitude and Azure Monitor differ
AttributeAmplitudeAzure Monitor
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, ApiWeb, Api
CategoryTechnologyLog Management
Founded20122010

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Azure Monitor

  • Log collection
  • Metrics collection
  • Alerts and notifications
  • Custom dashboards
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Azure Monitor
  • Feature adoption trackingnot Azure Monitor
  • Conversion rate optimizationnot Azure Monitor
  • Customer journey mappingnot Azure Monitor
  • Retention improvementnot Azure Monitor

Azure Monitor

  • Collecting logs and metrics from Azure resourcesnot Amplitude
  • Alerting on metric thresholds and log queriesnot Amplitude
  • Application performance monitoring through Application Insightsnot Amplitude
  • Long-term log retention for compliancenot Amplitude
  • Querying operational data with KQLnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Azure Monitor

  • Billed per GB ingested across three separate log plans, Auxiliary, Basic and Analytics, so the plan chosen changes the rate as much as the volume does
  • Only the first 5 GB a month of Analytics logs is free per billing account
  • Retention beyond the base period is charged per GB per month, up to 2 years interactive and 12 years long term
  • Log queries and search jobs are billed per GB scanned, so investigating an incident costs money
  • Alert rules are billed per time series for metrics and by execution frequency for logs
  • The pricing page shows placeholders rather than rates until a region and currency are chosen

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Azure Monitor

Free
  • FreeFree
    • Log collection
    • Metrics collection
    • Alerts and notifications

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Azure Monitor if

  • You need log collection.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want metrics collection.
Azure Monitor review

Questions people ask

Is Amplitude or Azure Monitor better?
Neither clearly leads. Amplitude starts at Free and Azure Monitor at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Azure Monitor?
Amplitude starts at Free and Azure Monitor at Free.
Does Amplitude or Azure Monitor run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Azure Monitor runs on Web, Api.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Azure Monitor is typically brought in for.
What can Amplitude do that Azure Monitor cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Azure Monitor covers Log collection, Metrics collection, Alerts and notifications, Custom dashboards.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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