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Amplitude vs CloudWatch

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
CloudWatch logo

CloudWatch

Log Management

AWS Monitoring and Observability

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; CloudWatch the free tier covers 5 GB of log ingestion and 10 custom metrics a month, after which log ingestion is $0.50 per GB from 5 to 30 GB
  • They diverge on capability: Amplitude covers Event tracking, CloudWatch covers Metrics collection.

Where they differ

Only the attributes on which Amplitude and CloudWatch actually diverge.

Attributes where Amplitude and CloudWatch differ
AttributeAmplitudeCloudWatch
Pricing modelUnknownusage-based
PlatformsWeb, Ios, Android, ApiWeb, Api
CategoryTechnologyLog Management
Founded20122006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in CloudWatch

  • Metrics collection
  • Log aggregation
  • Dashboards
  • Alarms and notifications
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot CloudWatch
  • Feature adoption trackingnot CloudWatch
  • Conversion rate optimizationnot CloudWatch
  • Customer journey mappingnot CloudWatch
  • Retention improvementnot CloudWatch

CloudWatch

  • Metrics and log collection for AWS workloadsnot Amplitude
  • Alarming on thresholds across AWS servicesnot Amplitude
  • Querying logs with Logs Insightsnot Amplitude
  • Live tailing logs during an incidentnot Amplitude
  • Distributed tracing alongside X-Raynot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

CloudWatch

  • The free tier covers 5 GB of log ingestion and 10 custom metrics a month, after which log ingestion is $0.50 per GB from 5 to 30 GB
  • Custom metrics are $0.30 each for the first 10,000, so instrumenting broadly gets expensive before volume discounts apply
  • Each custom dashboard beyond the free three is $3 a month
  • Alarms are billed at $0.10 per alarm metric a month, with high-resolution alarms costing more
  • Log storage beyond the free 5 GB is $0.03 per GB per month on top of the ingestion charge

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

CloudWatch

Free
  • FreeFree
    • Metrics collection
    • Log aggregation
    • Dashboards

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose CloudWatch if

  • You need metrics collection.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want log aggregation.
CloudWatch review

Questions people ask

Is Amplitude or CloudWatch better?
Neither clearly leads. Amplitude starts at Free and CloudWatch at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or CloudWatch?
Amplitude starts at Free and CloudWatch at Free.
Does Amplitude or CloudWatch run on more platforms?
Amplitude runs on Web, Ios, Android, Api. CloudWatch runs on Web, Api.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what CloudWatch is typically brought in for.
What can Amplitude do that CloudWatch cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. CloudWatch covers Metrics collection, Log aggregation, Dashboards, Alarms and notifications.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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