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Software · head to head

Amplitude vs Grafana Loki

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Grafana Loki logo

Grafana Loki

Software

Log Aggregation for Grafana Stack

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Grafana Loki grafana Cloud Logs Pro plan includes only 30-day retention; retention beyond 30 days requires Enterprise plan with minimum $25,000 annual commitment
  • They diverge on capability: Amplitude covers Event tracking, Grafana Loki covers Log aggregation.

Where they differ

Only the attributes on which Amplitude and Grafana Loki actually diverge.

Attributes where Amplitude and Grafana Loki differ
AttributeAmplitudeGrafana Loki
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiSelf-hosted (open source), Managed (Grafana Cloud Logs), Enterprise (self-managed with support)
Founded20122014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Grafana Loki

  • Log aggregation
  • Label-based indexing
  • LogQL language
  • Cost-effective
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Grafana Loki
  • Feature adoption trackingnot Grafana Loki
  • Conversion rate optimizationnot Grafana Loki
  • Customer journey mappingnot Grafana Loki
  • Retention improvementnot Grafana Loki

Grafana Loki

  • Cost-sensitive organisations deploying Kubernetes and Prometheus ecosystemsnot Amplitude
  • Teams needing index-free log aggregation for high-volume environmentsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Grafana Loki

  • Grafana Cloud Logs Pro plan includes only 30-day retention; retention beyond 30 days requires Enterprise plan with minimum $25,000 annual commitment
  • Open-source version requires self-hosting all infrastructure including storage and scaling

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Grafana Loki

Free

No published plan breakdown. See the Grafana Loki review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Grafana Loki if

  • You need log aggregation.
  • You want to start without paying.
  • You work on Self-hosted (open source), Managed (Grafana Cloud Logs), Enterprise (self-managed with support).
  • You also want label-based indexing.
Grafana Loki review

Questions people ask

Is Amplitude or Grafana Loki better?
Neither clearly leads. Amplitude starts at Free and Grafana Loki at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Grafana Loki?
Amplitude starts at Free and Grafana Loki at Free.
Does Amplitude or Grafana Loki run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Grafana Loki runs on Self-hosted (open source), Managed (Grafana Cloud Logs), Enterprise (self-managed with support).
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Grafana Loki is typically brought in for.
What can Amplitude do that Grafana Loki cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Grafana Loki covers Log aggregation, Label-based indexing, LogQL language, Cost-effective.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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