Rootly

AI-native incident management with automation, on-call, and root cause analysis

Overview

What Rootly does

Rootly is an AI-native on-call and incident management platform designed to assist organizations in resolving incidents more efficiently and enhancing system resilience. The platform guides teams through the full incident lifecycle including detection, triage and impact understanding, response coordination, resolution, retrospectives, and analytics-driven improvements. Rootly's AI capabilities include automated root cause analysis with suggested fixes and next steps, AI-assisted incident chat and meeting transcription, and similarity-based incident correlation. The platform emphasizes being half the price of competitors like PagerDuty while offering quadruple the capability, with special pricing for startups under 100 employees or less than 25-person companies. Enterprise features include native secrets management, audit logs, advanced workflows, and SCIM authentication. Rootly is trusted by Fortune 500 companies like Brex, DoorDash, Figma, LinkedIn, and Dropbox, and offers 99.99% uptime guarantee.

What people use it for

Automate on-call and incident response workflows
Run root cause analysis with AI assistance
Track and improve Mean Time to Mitigation (MTTR)
Coordinate response across distributed teams
Learn from post-incident retrospectives

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Rootly.

Pricing higher than some competitors for basic features
AI SRE features require separate contact-sales engagement
Learning curve for advanced automation features
Per-user pricing increases costs as team grows

Cross-shopped

What people choose instead of Rootly

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Rootlyvs
PagerDuty
PagerDuty: Established incident management with broader ecosystem
Rootlyvs
incident.io
incident.io: AI-powered incident management with similar user-based pricing
Rootlyvs
FireHydrant
FireHydrant: All-in-one incident management platform

Pricing

What Rootly costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Incident Response Essentials

$20 /user-month

Response with Slack integration
@Rootly AI Chat
AI Similar Incidents detection
AI Scribe Meeting Bot
Retrospectives
Status Page

Incident Response Enterprise

On request

All Essentials features
Custom forms and incident types
Private incidents
Native secrets management
Audit logs
Advanced workflows

On-Call Essentials

$20 /user-month

Alert grouping and routing
Live call routing (1 phone number)
Schedules and escalation policies
Shadow rotations
Holiday calendars
Pay calculator

On-Call Enterprise

On request

All Essentials features
5 phone numbers for call routing
Unlimited schedules
Dynamic escalation paths
Custom alert fields
China support

Capabilities

Features

AI SRE automation
Automated root cause analysis with remediation suggestions
Alert routing
Intelligent grouping and noise reduction
On-call management
Schedule management with escalation policies
Incident response
Slack and Teams integration with workflow automation
Call routing
Phone-based incident notification and coordination
AI meeting bot
Automatic transcription and scribe during calls
Status pages
Customer communication during incidents

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source

What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source

Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source

Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source

Behind it

Who makes Rootly

Company: Rootly
Based in: San Francisco, CA
Founders: JJ Tang, Quentin Rousseau

Timeline

Rootly over time

Funding2023-08-01
Raised $12M to help enterprise teams resolve incidents 80% faster
Source

Keep looking

Where to go from Rootly

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Softwr does not host reviews and shows no star rating for Rootly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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Rootly

What Rootly does

What people use it for

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Where it falls short

What people choose instead of Rootly

What Rootly costs

Features

Questions people ask

Who makes Rootly

Rootly over time

Where to go from Rootly

Best Logging software for

Compare Rootly with

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