Rootlyvs
PagerDuty
PagerDuty: Established incident management with broader ecosystem
Rootly
AI-native incident management with automation, on-call, and root cause analysis
As of 29 August 2026, Rootly starts at $20/user-month. Rootly is an enterprise incident management platform combining AI-powered automation, on-call scheduling, and root cause analysis. Softwr lists it under Logging. Rootly is launched in 2020, available on Web, iOS, Android.
Overview
What Rootly does
Rootly is an AI-native on-call and incident management platform designed to assist organizations in resolving incidents more efficiently and enhancing system resilience. The platform guides teams through the full incident lifecycle including detection, triage and impact understanding, response coordination, resolution, retrospectives, and analytics-driven improvements. Rootly's AI capabilities include automated root cause analysis with suggested fixes and next steps, AI-assisted incident chat and meeting transcription, and similarity-based incident correlation. The platform emphasizes being half the price of competitors like PagerDuty while offering quadruple the capability, with special pricing for startups under 100 employees or less than 25-person companies. Enterprise features include native secrets management, audit logs, advanced workflows, and SCIM authentication. Rootly is trusted by Fortune 500 companies like Brex, DoorDash, Figma, LinkedIn, and Dropbox, and offers 99.99% uptime guarantee.
What people use it for
- Automate on-call and incident response workflows
- Run root cause analysis with AI assistance
- Track and improve Mean Time to Mitigation (MTTR)
- Coordinate response across distributed teams
- Learn from post-incident retrospectives
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Rootly.
- Pricing higher than some competitors for basic features
- AI SRE features require separate contact-sales engagement
- Learning curve for advanced automation features
- Per-user pricing increases costs as team grows
Cross-shopped
What people choose instead of Rootly
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Rootlyvsincident.io
incident.io: AI-powered incident management with similar user-based pricing
- RootlyvsFireHydrant
FireHydrant: All-in-one incident management platform
Pricing
What Rootly costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Incident Response Essentials
$20 /user-month
- Response with Slack integration
- @Rootly AI Chat
- AI Similar Incidents detection
- AI Scribe Meeting Bot
- Retrospectives
- Status Page
Incident Response Enterprise
On request
- All Essentials features
- Custom forms and incident types
- Private incidents
- Native secrets management
- Audit logs
- Advanced workflows
On-Call Essentials
$20 /user-month
- Alert grouping and routing
- Live call routing (1 phone number)
- Schedules and escalation policies
- Shadow rotations
- Holiday calendars
- Pay calculator
On-Call Enterprise
On request
- All Essentials features
- 5 phone numbers for call routing
- Unlimited schedules
- Dynamic escalation paths
- Custom alert fields
- China support
Capabilities
Features
AI SRE automation
Automated root cause analysis with remediation suggestions
Alert routing
Intelligent grouping and noise reduction
On-call management
Schedule management with escalation policies
Incident response
Slack and Teams integration with workflow automation
Call routing
Phone-based incident notification and coordination
AI meeting bot
Automatic transcription and scribe during calls
Status pages
Customer communication during incidents
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Rootly cost?
Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.
SourceWhat is Rootly AI SRE?
AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.
SourceDoes Rootly integrate with Slack?
Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.
SourceAre there discounts for small companies?
Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.
SourceBehind it
Who makes Rootly
- Company
- Rootly
- Based in
- San Francisco, CA
- Founders
- JJ Tang, Quentin Rousseau
Timeline
Rootly over time
- Funding2023-08-01
Raised $12M to help enterprise teams resolve incidents 80% faster
Source
Keep looking
Where to go from Rootly
- Rootly alternativesEvery product people weigh against it
- Rootly pricingPlans, floors and what the tiers exclude
- Rootly badgesWhich rules it meets, and the figure behind each
- All Logging softwareThe full category
- Best Logging softwareThe shortlist, and how it was cut
Best Logging software for
Compare Rootly with
- FireHydrant
- incident.io
- Openstatus
- Checkly
- Better Stack
- Traceloop
- Logz.io
- Splunk Enterprise
- New Relic
- Datadog Logs
- AppDynamics
- Dynatrace Logs
- Papertrail
- Raygun
- Retrace
- Rollbar
- Sematext
- Splunk Cloud
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Softwr does not host reviews and shows no star rating for Rootly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Rootly
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Rootly pricing
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