Logging · head to head
Azure Monitor vs Rootly

Rootly
Logging
AI-native incident management with automation, on-call, and root cause analysis
- From
- $20/user-month
- Rated
- -
The short version
- Only Azure Monitor has a free tier, so it costs nothing to try first.
- Each has a real cost: Azure Monitor billed per GB ingested across three separate log plans, Auxiliary, Basic and Analytics, so the plan chosen changes the rate as much as the volume does; Rootly pricing higher than some competitors for basic features
- They diverge on capability: Azure Monitor covers Log collection, Rootly covers AI SRE automation.
Where they differ
Only the attributes on which Azure Monitor and Rootly actually diverge.
| Attribute | Azure Monitor | Rootly |
|---|---|---|
| Starting price | Free | $20/user-month |
| Pricing model | usage-based | subscription |
| Free tier | Yes | No |
| Platforms | Web, Api | Web, Mobile, Slack, Microsoft Teams |
| Founded | 2010 | 2020 |
Identical on both: user rating (Not yet rated), category (Logging).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Azure Monitor
- Log collection
- Metrics collection
- Alerts and notifications
- Custom dashboards
- API
- Webhooks
- REST
- Web support
Only in Rootly
- AI SRE automation
- Alert routing
- On-call management
- Incident response
- Call routing
- AI meeting bot
- Status pages
What people use each for
The jobs each tool is most often brought in to do.
Azure Monitor
- Collecting logs and metrics from Azure resourcesnot Rootly
- Alerting on metric thresholds and log queriesnot Rootly
- Application performance monitoring through Application Insightsnot Rootly
- Long-term log retention for compliancenot Rootly
- Querying operational data with KQLnot Rootly
Rootly
- Automate on-call and incident response workflowsnot Azure Monitor
- Run root cause analysis with AI assistancenot Azure Monitor
- Track and improve Mean Time to Mitigation (MTTR)not Azure Monitor
- Coordinate response across distributed teamsnot Azure Monitor
- Learn from post-incident retrospectivesnot Azure Monitor
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Azure Monitor
- Billed per GB ingested across three separate log plans, Auxiliary, Basic and Analytics, so the plan chosen changes the rate as much as the volume does
- Only the first 5 GB a month of Analytics logs is free per billing account
- Retention beyond the base period is charged per GB per month, up to 2 years interactive and 12 years long term
- Log queries and search jobs are billed per GB scanned, so investigating an incident costs money
- Alert rules are billed per time series for metrics and by execution frequency for logs
- The pricing page shows placeholders rather than rates until a region and currency are chosen
Rootly
- Pricing higher than some competitors for basic features
- AI SRE features require separate contact-sales engagement
- Learning curve for advanced automation features
- Per-user pricing increases costs as team grows
Pricing, plan by plan
Azure Monitor
Free- FreeFree
- Log collection
- Metrics collection
- Alerts and notifications
Rootly
$20/user-month- Incident Response Essentials$20/user-month
- Response with Slack integration
- @Rootly AI Chat
- AI Similar Incidents detection
- Incident Response Enterprise$undefined/custom
- All Essentials features
- Custom forms and incident types
- Private incidents
- On-Call Essentials$20/user-month
- Alert grouping and routing
- Live call routing (1 phone number)
- Schedules and escalation policies
- On-Call Enterprise$undefined/custom
- All Essentials features
- 5 phone numbers for call routing
- Unlimited schedules
Which should you pick?
Choose Azure Monitor if
- You need log collection.
- You want to start without paying.
- You work on Web, Api.
- You also want metrics collection.
Choose Rootly if
- You need ai sre automation.
- You work on Web, Mobile, Slack, Microsoft Teams.
- You also want alert routing.
Questions people ask
- Is Azure Monitor or Rootly better?
- Neither clearly leads. Azure Monitor starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Azure Monitor or Rootly?
- Azure Monitor has a free tier; the other does not. Paid plans start at Free for Azure Monitor and $20/user-month for Rootly.
- Does Azure Monitor or Rootly run on more platforms?
- Azure Monitor runs on Web, Api. Rootly runs on Web, Mobile, Slack, Microsoft Teams.
- Can I use Azure Monitor for free?
- Yes. Azure Monitor has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
- What is Azure Monitor best used for?
- Azure Monitor is most often used for collecting logs and metrics from azure resources, alerting on metric thresholds and log queries, application performance monitoring through application insights, long-term log retention for compliance. Of those, collecting logs and metrics from azure resources and alerting on metric thresholds and log queries are not what Rootly is typically brought in for.
- What can Azure Monitor do that Rootly cannot?
- Azure Monitor covers Log collection, Metrics collection, Alerts and notifications, Custom dashboards. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response.
Answered from the vendors’ own pages
Azure Monitor: How does Azure Monitor billing work?
Billing is based on data volume ingested into Azure Monitor. Additional charges apply separately for alerts, notifications, web tests, and data export. Activity log and platform metrics are automatically collected with an Azure subscription.
SourceRootly: How much does Rootly cost?
Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.
SourceAzure Monitor: What savings are available with Azure Monitor?
Capacity reservations offer up to 36% savings compared to standard pay-as-you-go pricing when you commit to reserved capacity upfront.
SourceRootly: What is Rootly AI SRE?
AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.
SourceAzure Monitor: Is there a free tier for Azure Monitor?
No dedicated free tier exists. Activity log and platform metrics are automatically collected with an Azure subscription, but detailed monitoring requires additional configuration and associated costs.
SourceRootly: Does Rootly integrate with Slack?
Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.
SourceRootly: Are there discounts for small companies?
Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.
SourceRelated pages
More on Azure Monitor
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