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Software · head to head

Google Optimize vs Lessonly

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Lessonly logo

Lessonly

Software

Training Software for Teams

From
$300/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Lessonly lessonly is now marketed as Lessonly by Seismic, and its former pricing page redirects to a demo request with no plan prices shown, gating cost behind a sales conversation
  • They diverge on capability: Google Optimize covers A/B testing, Lessonly covers Lesson builder.

Where they differ

Only the attributes on which Google Optimize and Lessonly actually diverge.

Attributes where Google Optimize and Lessonly differ
AttributeGoogle OptimizeLessonly
Starting priceFree$300/month
Pricing modelfreemiumsubscription
Free tierYesNo
Founded19982012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Lessonly

  • Lesson builder
  • Practice scenarios
  • Learning paths
  • Performance tracking
  • Coaching
  • Salesforce
  • Slack
  • Zendesk

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Lessonly
  • Personalising page content for defined audience segmentsnot Lessonly
  • Redirect tests between alternative landing page URLsnot Lessonly

Lessonly

  • Sales enablement teams wanting Seismic's training and coaching platform, willing to go through a demo for pricingnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Lessonly

  • Lessonly is now marketed as Lessonly by Seismic, and its former pricing page redirects to a demo request with no plan prices shown, gating cost behind a sales conversation

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Lessonly

$300/month
  • Starter$300/month
    • Lesson builder
    • Practice
    • Basic analytics
  • Pro$600/month
    • Advanced reporting
    • Integrations
    • Coaching

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Lessonly if

  • You need lesson builder.
  • You also want practice scenarios.
Lessonly review

Questions people ask

Is Google Optimize or Lessonly better?
Neither clearly leads. Google Optimize starts at Free and Lessonly at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Lessonly?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $300/month for Lessonly.
Does Google Optimize or Lessonly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Lessonly starts at $300/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Lessonly is typically brought in for.
What can Google Optimize do that Lessonly cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Lessonly covers Lesson builder, Practice scenarios, Learning paths, Performance tracking. Both handle Web support.
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Related pages

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