Softwr

Marketing · head to head

Adobe Analytics vs CleverTap

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
CleverTap logo

CleverTap

Marketing

Mobile-first engagement and retention analytics billed on monthly active users

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • They diverge on capability: Adobe Analytics covers Real-time reporting, CleverTap covers Cross-channel journeys.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and CleverTap actually diverge.

Attributes where Adobe Analytics and CleverTap differ
AttributeAdobe AnalyticsCleverTap
Starting price$5000/monthOn request
PlatformsWeb, Mobile, ApiWeb, iOS, Android, REST API
Founded1982Unknown

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in CleverTap

  • Cross-channel journeys
  • Product analytics
  • TesseractDB
  • Clever.AI
  • Experiments
  • Web and app personalisation

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot CleverTap
  • Marketing optimizationnot CleverTap
  • Customer insightsnot CleverTap

CleverTap

  • A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Adobe Analytics
  • Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Adobe Analytics
  • Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Adobe Analytics
  • Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

CleverTap

  • The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
  • Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
  • Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
  • Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
  • Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

CleverTap

On request
  • Essentials$undefined/year
    • Billed on monthly active users rather than stored profiles
    • Push, in-app and web messaging
    • Standard segmentation and analytics
  • Advanced$undefined/year
    • Adds email, SMS and WhatsApp channels
    • Journey orchestration and experiments
    • Higher event and MAU allowances
  • Cutting Edge$undefined/year
    • Full AI and personalisation modules
    • Extended data retention
    • Dedicated technical account management

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose CleverTap if

  • You need cross-channel journeys.
  • You work on Web, iOS, Android, REST API.
  • You also want product analytics.
CleverTap review

Questions people ask

Is Adobe Analytics or CleverTap better?
Neither clearly leads. Adobe Analytics starts at $5000/month and CleverTap at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or CleverTap?
Adobe Analytics starts at $5000/month and CleverTap at On request.
Does Adobe Analytics or CleverTap run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. CleverTap runs on Web, iOS, Android, REST API.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what CleverTap is typically brought in for.
What can Adobe Analytics do that CleverTap cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI.

Answered from the vendors’ own pages

CleverTap: Does CleverTap charge for users who stopped opening the app?

No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.

CleverTap: Can it replace a product analytics tool?

For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.

CleverTap: What happened to Leanplum customers?

CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.

Share

Related pages

More on Adobe Analytics

More on CleverTap

Keep looking

Other head to heads