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Software · head to head

AB Tasty vs Booksy

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Booksy logo

Booksy

Software

Book local beauty services

From
$29.99/month
Rated
-

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Booksy the Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • They diverge on capability: AB Tasty covers A/B testing, Booksy covers Online booking.

Where they differ

Only the attributes on which AB Tasty and Booksy actually diverge.

Attributes where AB Tasty and Booksy differ
AttributeAB TastyBooksy
Starting price€500/month$29.99/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android
Founded20112014

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • Multiple languages language support

Only in Booksy

  • Online booking
  • Calendar management
  • Client database
  • Automated reminders
  • Marketing tools
  • Reviews management
  • Mobile apps
  • Analytics dashboard

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Booksy
  • Feature flagging and progressive rolloutsnot Booksy
  • Personalising content for identified and anonymous visitorsnot Booksy
  • Search, recommendations and merchandising for ecommercenot Booksy
  • Conversion optimisation experiments across channelsnot Booksy

Booksy

  • Appointment booking and client management for salons and barbersnot AB Tasty
  • Taking payments and deposits against bookingsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Booksy

  • The Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • Additional team members are $20 a month each on top of the $29.99 base
  • Card processing runs from 2.49% plus $0.10 to 2.69% plus $0.30 depending on how the payment is taken
  • Getting paid out within 30 minutes costs a further 1.5%
  • Card readers are bought separately at $53.10 or $219.85 plus shipping

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Booksy

$29.99/month
  • Solo$29.99/month
    • Unlimited bookings
    • Client management
    • Mobile app
  • Team$49.99/month
    • Everything in Solo
    • Multiple staff
    • Staff scheduling
  • Business$79.99/month
    • Everything in Team
    • Multi-location
    • Priority support

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Booksy if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want calendar management.

Questions people ask

Is AB Tasty or Booksy better?
Neither clearly leads. AB Tasty starts at €500/month and Booksy at $29.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Booksy?
AB Tasty starts at €500/month and Booksy at $29.99/month.
Does AB Tasty or Booksy run on more platforms?
AB Tasty runs on Web. Booksy runs on Web, Ios, Android.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Booksy is typically brought in for.
What can AB Tasty do that Booksy cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Booksy covers Online booking, Calendar management, Client database, Automated reminders. Both handle SSL encryption, Cloud deployment, Web support.

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