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AB Tasty vs Booker by Mindbody

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Booker by Mindbody logo

Booker by Mindbody

Software

Complete spa management solution

From
$129/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Booker by Mindbody only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • They diverge on capability: AB Tasty covers A/B testing, Booker by Mindbody covers Online booking.

Where they differ

Only the attributes on which AB Tasty and Booker by Mindbody actually diverge.

Attributes where AB Tasty and Booker by Mindbody differ
AttributeAB TastyBooker by Mindbody
Starting price€500/month$129/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
Founded20112001

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Salesforce
  • Multiple languages language support

Only in Booker by Mindbody

  • Online booking
  • Client management
  • Point of sale
  • Inventory tracking
  • Marketing automation
  • Gift cards
  • Packages & memberships
  • Reporting & analytics

Both cover

  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Booker by Mindbody
  • Feature flagging and progressive rolloutsnot Booker by Mindbody
  • Personalising content for identified and anonymous visitorsnot Booker by Mindbody
  • Search, recommendations and merchandising for ecommercenot Booker by Mindbody
  • Conversion optimisation experiments across channelsnot Booker by Mindbody

Booker by Mindbody

  • Booking and managing appointments for spas and salonsnot AB Tasty
  • Running point of sale, payments and staff scheduling in one systemnot AB Tasty
  • Listing a business on the Mindbody consumer app to attract clientsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Booker by Mindbody

  • Only the Starter plan carries a published price, from $139 per month; Accelerate, Ultimate and Enterprise are quote only
  • The Starter plan limits staff logins and provides basic reporting only
  • Marketing automation, reviews and referrals, and unlimited two way text messaging are restricted to the Ultimate tier
  • The Messenger AI chatbot is a paid add on even on the higher tiers

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Booker by Mindbody

$129/month
  • Essential$129/month
    • Online booking
    • Client management
    • POS
  • Accelerate$259/month
    • Everything in Essential
    • Advanced marketing
    • Inventory management
  • Ultimate$399/month
    • Everything in Accelerate
    • Premium support
    • Advanced analytics

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Booker by Mindbody if

  • You need online booking.
  • You work on Web, Ios, Android, Api.
  • You also want client management.
Booker by Mindbody review

Questions people ask

Is AB Tasty or Booker by Mindbody better?
Neither clearly leads. AB Tasty starts at €500/month and Booker by Mindbody at $129/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Booker by Mindbody?
AB Tasty starts at €500/month and Booker by Mindbody at $129/month.
Does AB Tasty or Booker by Mindbody run on more platforms?
AB Tasty runs on Web. Booker by Mindbody runs on Web, Ios, Android, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Booker by Mindbody is typically brought in for.
What can AB Tasty do that Booker by Mindbody cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Booker by Mindbody covers Online booking, Client management, Point of sale, Inventory tracking. Both handle Google Analytics, SSL encryption, Cloud deployment, Web support.
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