Software · head to head
AB Tasty vs Setmore
The short version
- Only Setmore has a free tier, so it costs nothing to try first.
- Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Setmore free plan limited to 4 users maximum
- They diverge on capability: AB Tasty covers A/B testing, Setmore covers Unlimited appointments.
Where they differ
Only the attributes on which AB Tasty and Setmore actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- A/B testing
- Multivariate testing
- Personalization
- Visual editor
- Google Analytics
- Salesforce
- Multiple languages language support
Only in Setmore
- Unlimited appointments
- Online booking
- Calendar synchronization
- Customer database
- Email reminders
- SMS reminders
- Mobile app
- Custom branding
Both cover
- SSL encryption
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Setmore
- Feature flagging and progressive rolloutsnot Setmore
- Personalising content for identified and anonymous visitorsnot Setmore
- Search, recommendations and merchandising for ecommercenot Setmore
- Conversion optimisation experiments across channelsnot Setmore
Setmore
- Online appointment and booking managementnot AB Tasty
- Service provider scheduling platformnot AB Tasty
- Customer communication via email and SMS remindersnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- Pricing is not published and requires a demo or a sales conversation
Setmore
- Free plan limited to 4 users maximum
- Free plan limited to 200 appointments per month
- Live receptionist add-on limited to US only
- Custom enterprise pricing not published
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Setmore
FreeNo published plan breakdown. See the Setmore review.
Which should you pick?
Choose Setmore if
- You need unlimited appointments.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want online booking.
Questions people ask
- Is AB Tasty or Setmore better?
- Neither clearly leads. AB Tasty starts at €500/month and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Setmore?
- Setmore has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Setmore.
- Does AB Tasty or Setmore run on more platforms?
- AB Tasty runs on Web. Setmore runs on Web, iOS, Android.
- Can I use Setmore for free?
- Yes. Setmore has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Setmore is typically brought in for.
- What can AB Tasty do that Setmore cannot?
- AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle SSL encryption, Cloud deployment, Web support.
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