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Software · head to head

AB Tasty vs Boulevard

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site
  • They diverge on capability: AB Tasty covers A/B testing, Boulevard covers Intelligent scheduling.

Where they differ

Only the attributes on which AB Tasty and Boulevard actually diverge.

Attributes where AB Tasty and Boulevard differ
AttributeAB TastyBoulevard
Starting price€500/month$175/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
Founded20112016

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • Multiple languages language support

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Boulevard
  • Feature flagging and progressive rolloutsnot Boulevard
  • Personalising content for identified and anonymous visitorsnot Boulevard
  • Search, recommendations and merchandising for ecommercenot Boulevard
  • Conversion optimisation experiments across channelsnot Boulevard

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot AB Tasty
  • Running point of sale and card payments alongside schedulingnot AB Tasty
  • Automated client messaging, intake forms and marketing campaignsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Questions people ask

Is AB Tasty or Boulevard better?
Neither clearly leads. AB Tasty starts at €500/month and Boulevard at $175/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Boulevard?
AB Tasty starts at €500/month and Boulevard at $175/month.
Does AB Tasty or Boulevard run on more platforms?
AB Tasty runs on Web. Boulevard runs on Web, Ios, Android, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Boulevard is typically brought in for.
What can AB Tasty do that Boulevard cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Both handle SSL encryption, Cloud deployment, Web support.
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