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Software · head to head

10to8 vs AB Tasty

10to8 logo

10to8

Software

Appointment scheduling software

From
Free
Rated
-
Full reviewWebsite
AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite

The short version

  • Only 10to8 has a free tier, so it costs nothing to try first.
  • Each has a real cost: 10to8 free plan includes 10to8 branding on booking pages, which may not be ideal for professional service providers wanting white-label solutions; AB Tasty pricing is not published and requires a demo or a sales conversation
  • They diverge on capability: 10to8 covers Online booking, AB Tasty covers A/B testing.

Where they differ

Only the attributes on which 10to8 and AB Tasty actually diverge.

Attributes where 10to8 and AB Tasty differ
Attribute10to8AB Tasty
Starting priceFree€500/month
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, MobileWeb

Identical on both: user rating (Not yet rated), category (Unknown), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 10to8

  • Online booking
  • Automated reminders
  • Two-way sync
  • Video appointments
  • Payment collection
  • Google Calendar
  • Outlook
  • Zoom

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

10to8

  • Schedulingnot AB Tasty
  • Appointment bookingnot AB Tasty
  • Time trackingnot AB Tasty
  • Resource managementnot AB Tasty
  • Team coordinationnot AB Tasty

AB Tasty

  • A/B and multivariate testing on web and mobilenot 10to8
  • Feature flagging and progressive rolloutsnot 10to8
  • Personalising content for identified and anonymous visitorsnot 10to8
  • Search, recommendations and merchandising for ecommercenot 10to8
  • Conversion optimisation experiments across channelsnot 10to8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

10to8

  • Free plan includes 10to8 branding on booking pages, which may not be ideal for professional service providers wanting white-label solutions
  • Limited advanced features compared to competitors like Calendly or Acuity Scheduling for complex service workflows
  • Recent rebranding from 10to8 to Sign In Scheduling created user confusion and requires login migration
  • Not suitable for detailed pre-appointment consultations as it focuses on simple appointment booking rather than consultation management
  • Smaller integration ecosystem with 1,500 apps compared to competitors with more extensive third-party support

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Pricing, plan by plan

10to8

Free
  • FreeFree
    • Up to 100 appointments per month
    • 2 user logins
    • Automated SMS and email reminders
  • Starter$7.2/month
    • 300 appointments per month
    • 4 staff logins
    • All free plan features
  • Professional$22/month
    • Unlimited appointments
    • Unlimited staff logins
    • All starter features
  • Business$40/month
    • 600+ appointments per month
    • 6 staff seats
    • Multiple booking pages

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Which should you pick?

Choose 10to8 if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want automated reminders.
10to8 review

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Questions people ask

Is 10to8 or AB Tasty better?
Neither clearly leads. 10to8 starts at Free and AB Tasty at €500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 10to8 or AB Tasty?
10to8 has a free tier; the other does not. Paid plans start at Free for 10to8 and €500/month for AB Tasty.
Does 10to8 or AB Tasty run on more platforms?
10to8 runs on Web, Mobile. AB Tasty runs on Web.
Can I use 10to8 for free?
Yes. 10to8 has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is 10to8 best used for?
10to8 is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what AB Tasty is typically brought in for.
What can 10to8 do that AB Tasty cannot?
10to8 covers Online booking, Automated reminders, Two-way sync, Video appointments. AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Both handle Web support.

Answered from the vendors’ own pages

10to8: Does 10to8 offer a free plan?

Yes, 10to8 offers a generous free forever plan that includes up to 100 appointments per month with two user logins and automated SMS reminders to help reduce no-shows.

Source
10to8: How does 10to8 help reduce no-shows?

10to8 uses automated SMS, email, and voice reminders to notify customers of upcoming appointments. If SMS delivery fails, the system uses a robo-call with voicemail capability. Users report up to 90% no-show reduction with these reminders.

Source
10to8: What payment methods does 10to8 accept?

10to8 integrates with PayPal and Sage Pay for secure online payment processing, allowing customers to pay directly through booking pages and providing instant payment receipts.

Source
10to8: What apps does 10to8 integrate with?

10to8 has native integrations with Google Calendar, Outlook, Exchange, Office 365, Zoom, and Salesforce. The platform also connects with over 1,500 apps through third-party integrations and works with Slack and Facebook for reminders.

Source
10to8: Can I manage multiple locations with 10to8?

Yes, 10to8 includes multi-location support allowing centralized management of multiple branches, services, and staff members across different sites with single-portal administration.

Source
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