Is AB Tasty or Pictory better?

Neither clearly leads. AB Tasty starts at €500/month and Pictory at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, AB Tasty or Pictory?

AB Tasty starts at €500/month and Pictory at On request.

Does AB Tasty or Pictory run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is AB Tasty best used for?

AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Pictory is typically brought in for.

What can AB Tasty do that Pictory cannot?

AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

Marketing & Analytics · head to head

AB Tasty vs Pictory

AB Tasty

Marketing & Analytics

Conversion optimization platform

From: €500/month
Rated: -

Full review Website

Pictory

Content Creation

Create Professional Videos - Faster, Easier, and Cheaper With Our Flexible Plans

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Pictory starter plan caps video minutes at 200 per month if billed monthly ($29) versus 2,400 minutes a year if billed annually ($25 per month)

Where they differ

Only the attributes on which AB Tasty and Pictory actually diverge.

Attributes where AB Tasty and Pictory differ
Attribute	AB Tasty	Pictory
Starting price	€500/month	On request
Pricing model	quote	subscription
Category	Marketing & Analytics	Content Creation
Founded	2011	Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

A/B testing
Multivariate testing
Personalization
Visual editor
Google Analytics
Salesforce
SSL encryption
Cloud deployment

Only in Pictory

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

A/B and multivariate testing on web and mobilenot Pictory
Feature flagging and progressive rolloutsnot Pictory
Personalising content for identified and anonymous visitorsnot Pictory
Search, recommendations and merchandising for ecommercenot Pictory
Conversion optimisation experiments across channelsnot Pictory

Pictory

No use cases recorded yet. See the Pictory review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

Pricing is not published and requires a demo or a sales conversation

Pictory

Starter plan caps video minutes at 200 per month if billed monthly ($29) versus 2,400 minutes a year if billed annually ($25 per month)
Enterprise level usage requires a custom sales consultation rather than a published price

Pricing, plan by plan

AB Tasty

€500/month

Standard$500/month
- A/B testing
- Basic personalization
- Analytics

Pictory

On request

No published plan breakdown. See the Pictory review.

Which should you pick?

Choose AB Tasty if

You need a/b testing.
You also want multivariate testing.

AB Tasty review

Choose Pictory if

Nothing in the data separates Pictory from AB Tasty on the points above - pick on price and on how each one feels to use.

Pictory review

Questions people ask

Is AB Tasty or Pictory better?: Neither clearly leads. AB Tasty starts at €500/month and Pictory at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Pictory?: AB Tasty starts at €500/month and Pictory at On request.
Does AB Tasty or Pictory run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?: AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Pictory is typically brought in for.
What can AB Tasty do that Pictory cannot?: AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

AB Tasty vs Pictory

AB Tasty

Pictory

The short version

Where they differ

What each one covers

Only in AB Tasty

Only in Pictory

What people use each for

AB Tasty

Pictory

Where each one falls short

AB Tasty

Pictory

Pricing, plan by plan

AB Tasty

Pictory

Which should you pick?

Choose AB Tasty if

Choose Pictory if

Questions people ask

Related pages

More on AB Tasty

More on Pictory

Keep looking

Other head to heads