Softwr

Telecommunications · head to head

8x8 vs Kustomer

8x8 logo

8x8

Telecommunications

Enterprise-grade unified communications

From
$29.99/month
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: 8x8 listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: 8x8 covers Voice calling, Kustomer covers Unified customer view.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which 8x8 and Kustomer actually diverge.

Attributes where 8x8 and Kustomer differ
Attribute8x8Kustomer
Starting price$29.99/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Windows, Macos, Ios, AndroidWeb, Cloud
CategoryTelecommunicationsCustomer Support
Founded19872015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 8x8

  • Voice calling
  • Video meetings
  • Team messaging
  • Call recording
  • Voicemail
  • Call routing
  • Salesforce
  • Microsoft Teams

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Shopify
  • Magento
  • Facebook

Both cover

  • Analytics
  • SOC2
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

8x8

  • Business communicationnot Kustomer
  • Customer contactnot Kustomer
  • Remote worknot Kustomer
  • Continuitynot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot 8x8
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot 8x8
  • Enterprises seeking customer 360 views and advanced workflow automationnot 8x8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

8x8

  • Listed on UK G-Cloud 14 at £2.65 to £113.40 per user per month for 8x8 Hosted PBX, submitted directly by 8x8 UK Limited

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

8x8

$29.99/month
  • Pro$29.99/month
    • Calling and meetings
    • Video conferencing
    • Team messaging
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced analytics
    • Dedicated support

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose 8x8 if

  • You need voice calling.
  • You work on Web, Windows, Macos, Ios, Android.
  • You also want video meetings.
8x8 review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is 8x8 or Kustomer better?
Neither clearly leads. 8x8 starts at $29.99/month and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 8x8 or Kustomer?
8x8 starts at $29.99/month and Kustomer at On request.
Does 8x8 or Kustomer run on more platforms?
8x8 runs on Web, Windows, Macos, Ios, Android. Kustomer runs on Web, Cloud.
What is 8x8 best used for?
8x8 is most often used for business communication, customer contact, remote work, continuity. Of those, business communication and customer contact are not what Kustomer is typically brought in for.
What can 8x8 do that Kustomer cannot?
8x8 covers Voice calling, Video meetings, Team messaging, Call recording. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Analytics, SOC2, Web support, Ios support.

Answered from the vendors’ own pages

Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
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