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Marketing · head to head

Microsoft Clarity vs WebEngage

Microsoft Clarity logo

Microsoft Clarity

Marketing

Free behaviour analytics tool with session recordings, heatmaps, and AI insights

From
Free
Rated
-
Full reviewWebsite
WebEngage logo

WebEngage

Marketing

Customer engagement and retention automation for consumer businesses in India and Southeast Asia

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft Clarity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Microsoft Clarity no paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Microsoft Clarity and WebEngage actually diverge.

Attributes where Microsoft Clarity and WebEngage differ
AttributeMicrosoft ClarityWebEngage
Starting priceFreeOn request
Pricing modelfreequote
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, iOS SDK, Android SDK, React Native, Flutter, API

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft Clarity

Nothing recorded that WebEngage does not also cover.

Only in WebEngage

  • Journey designer
  • Behavioural segmentation
  • Push and in-app
  • WhatsApp
  • Analytics
  • Personalisation
  • On-site surveys
  • Customer data platform

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Clarity

  • SaaS product teams identifying checkout and signup funnel frictionnot WebEngage
  • E-commerce sites optimising product discovery and purchase flowsnot WebEngage
  • Content websites understanding reading patterns and article engagementnot WebEngage
  • Mobile app teams (iOS/Android) analysing user journey and drop-off pointsnot WebEngage
  • B2B platforms optimising onboarding and feature discoverynot WebEngage
  • Agencies and consultants providing UX analysis to clients free of chargenot WebEngage

WebEngage

  • A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Microsoft Clarity
  • A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Microsoft Clarity
  • A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Microsoft Clarity
  • A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Microsoft Clarity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Clarity

  • No paid tier means no premium support; enterprise SLAs and dedicated account management are unavailable
  • Dependency on JavaScript tracking; websites with strict CSP (content security policy) may struggle with integration
  • Session replay is limited to browser-based interactions; native app behaviour in web wrappers is not captured
  • AI Chat and summaries require adequate session volume; low-traffic sites lack sufficient data for meaningful pattern detection
  • Privacy masking is automatic but lacks granular configuration; custom masking rules for proprietary data require workarounds

WebEngage

  • Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
  • It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
  • Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
  • Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.

Pricing, plan by plan

Microsoft Clarity

Free

No published plan breakdown. See the Microsoft Clarity review.

WebEngage

On request
  • WebEngage$undefined/year
    • Priced by monthly tracked users and channels enabled
    • Journeys, segmentation and analytics included
    • Email, SMS and WhatsApp volumes charged separately

Which should you pick?

Choose Microsoft Clarity if

  • You want to start without paying.
  • You work on Web, iOS, Android.
Microsoft Clarity review

Choose WebEngage if

  • You need journey designer.
  • You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
  • You also want behavioural segmentation.
WebEngage review

Questions people ask

Is Microsoft Clarity or WebEngage better?
Neither clearly leads. Microsoft Clarity starts at Free and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Clarity or WebEngage?
Microsoft Clarity has a free tier; the other does not. Paid plans start at Free for Microsoft Clarity and On request for WebEngage.
Does Microsoft Clarity or WebEngage run on more platforms?
Microsoft Clarity runs on Web, iOS, Android. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
Can I use Microsoft Clarity for free?
Yes. Microsoft Clarity has a free tier, so you can try it without paying. WebEngage starts at On request.
What is Microsoft Clarity best used for?
Microsoft Clarity is most often used for saas product teams identifying checkout and signup funnel friction, e-commerce sites optimising product discovery and purchase flows, content websites understanding reading patterns and article engagement, mobile app teams (ios/android) analysing user journey and drop-off points. Of those, saas product teams identifying checkout and signup funnel friction and e-commerce sites optimising product discovery and purchase flows are not what WebEngage is typically brought in for.
What can Microsoft Clarity do that WebEngage cannot?
WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp.

Answered from the vendors’ own pages

Microsoft Clarity: Is Microsoft Clarity truly free?

Yes. Microsoft Clarity is completely free with no traffic limits, no paid tier, and no restrictions based on session volume. It integrates with web properties via a single tracking snippet.

Source
WebEngage: How much does WebEngage cost?

It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.

Microsoft Clarity: Does Clarity comply with GDPR and CCPA?

Yes. Clarity automatically masks sensitive form field data before transmission and supports privacy-by-default configuration. EU and California data residency options are available.

Source
WebEngage: Is it a CDP or a marketing automation tool?

Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.

Microsoft Clarity: Can Clarity track mobile apps?

Yes. Clarity provides native SDKs for iOS and Android, as well as support for React Native and Flutter apps.

Source
WebEngage: Is WebEngage owned by anyone else?

No. It remains an independent Mumbai-based company.

WebEngage: Which channels does it support?

Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.

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