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E-Commerce · head to head

Hotjar vs Vinted

Hotjar logo

Hotjar

E-Commerce

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite
Vinted logo

Vinted

E-Commerce

Lithuania-founded secondhand fashion marketplace that charges the buyer, not the seller, a platform fee

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings; Vinted the Buyer Protection fee is not shown in the browsable item price, so comparing a listing price across Vinted and a commission-based competitor understates Vinted's true checkout cost unless the buyer manually adds the fee.
  • They diverge on capability: Hotjar covers Heatmaps, Vinted covers No seller commission.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Hotjar and Vinted actually diverge.

Attributes where Hotjar and Vinted differ
AttributeHotjarVinted
Pricing modelUnknownFree for sellers, no commission; buyer pays a variable Buyer Protection fee at checkout
PlatformsWebiOS, Android, Web
Founded2014Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Only in Vinted

  • No seller commission
  • Buyer Protection fee
  • Direct shipping via carrier partners
  • Item verification service
  • Bundle discounts
  • In-app messaging and offers

What people use each for

The jobs each tool is most often brought in to do.

Hotjar

  • User behavior analysisnot Vinted
  • Conversion optimizationnot Vinted
  • UX researchnot Vinted
  • Customer feedbacknot Vinted
  • Usability testingnot Vinted

Vinted

  • A seller who wants to keep the full listed price of an item rather than losing a percentage to platform commissionnot Hotjar
  • A buyer comparing item prices across marketplaces who understands the checkout total includes a protection fee not shown on the listingnot Hotjar
  • Someone selling many low-value items where a commission-based platform fee would eat disproportionately into returnsnot Hotjar
  • A shopper in a European market where Vinted has deep local inventory and established shipping partnershipsnot Hotjar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Vinted

  • The Buyer Protection fee is not shown in the browsable item price, so comparing a listing price across Vinted and a commission-based competitor understates Vinted's true checkout cost unless the buyer manually adds the fee.
  • The fee is proportionally larger on cheap items, so buying several low-value pieces separately costs more in fees relative to item price than buying one higher-value item.
  • Sellers keeping the full sale price shifts cost to buyers rather than removing it, so the platform is not free to use overall, only free for the seller side of a transaction.
  • Item authentication is optional and limited to eligible higher-value categories, so counterfeit risk on everyday clothing items rests mostly on buyer judgement of listing photos and seller history.
  • Market strength is concentrated in Europe, and inventory depth, shipping partnerships and buyer volume are considerably thinner in markets outside its established base.

Pricing, plan by plan

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Vinted

Free
  • SellingFree
    • No commission deducted from the sale price
    • Seller receives the full listed amount
    • Shipping label cost typically passed to the buyer or built into price
  • BuyingFree
    • Buyer Protection fee calculated from item price, added at checkout
    • Covers refund if item does not arrive or does not match description
    • Fee is proportionally larger on lower-priced items

Which should you pick?

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Choose Vinted if

  • You need no seller commission.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want buyer protection fee.
Vinted review

Questions people ask

Is Hotjar or Vinted better?
Neither clearly leads. Hotjar starts at Free and Vinted at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hotjar or Vinted?
Hotjar starts at Free and Vinted at Free.
Does Hotjar or Vinted run on more platforms?
Hotjar runs on Web. Vinted runs on iOS, Android, Web.
Can I use Hotjar for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hotjar best used for?
Hotjar is most often used for user behavior analysis, conversion optimization, ux research, customer feedback. Of those, user behavior analysis and conversion optimization are not what Vinted is typically brought in for.
What can Hotjar do that Vinted cannot?
Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Vinted covers No seller commission, Buyer Protection fee, Direct shipping via carrier partners, Item verification service.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Vinted: Does Vinted charge sellers a commission?

No, sellers receive the full listed sale price with no percentage taken by the platform.

Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Vinted: So how does Vinted make money?

From a Buyer Protection fee added at checkout, calculated from the item price, which the buyer pays on top of the listed amount and shipping.

Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Vinted: Is the buyer protection fee shown on the item listing?

No, it is calculated and added at checkout, so the browsable listing price does not reflect the final total a buyer pays.

Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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