Softwr

The directory

Marketing software

19 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 1–19 of 19

  • Ahrefs logo

    Ahrefs

    Backlink and keyword research platform run on its own web crawler, metered by credits since 2024

    Free plan, then $29/mo
    • Web

    3 alternatives · 5 questions answered

  • Buffer logo

    Buffer

    Build your audience organically on social media

    Free plan, then $5/mo
    • Web
    • iOS
    • Android
    9 integrations

    3 alternatives · 6 questions answered

  • Convert logo

    Convert

    A/B testing platform for enterprises

    Free plan, then $399/mo
    • Web

    4 alternatives · 4 questions answered

  • Countly logo

    Countly

    Product analytics for mobile and web

    Free plan, then $175/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Dreamdata logo

    Dreamdata

    B2B revenue attribution platform

    Free plan, then $750/mo
    • Web

    2 alternatives · 3 questions answered

  • Instapage logo

    Instapage

    Enterprise landing page platform with AI and experimentation.

    Free plan, then $99/mo
    • Web
    • iOS
    • Android
    • +1
    7 integrations

    4 alternatives · 3 questions answered

  • Leadpages logo

    Leadpages

    AI-powered landing page builder with lead capture and A/B testing.

    Free plan, then $10/mo
    • Web
    • iOS
    • Android
    • +1
    6 integrations

    4 alternatives · 3 questions answered

  • Lucky Orange logo

    Lucky Orange

    All-in-one conversion optimization

    Free plan, then $32/mo
    • Web

    3 alternatives · 5 questions answered

  • Mailgun logo

    Mailgun

    Email delivery built for developers

    Free

    4 alternatives · 3 questions answered

  • Mautic logo

    Mautic

    The main open source marketing automation platform, self-hosted and GPL licensed

    Free
    • Web
    • Linux
    • Self-hosted
    9 integrations

    3 alternatives · 4 questions answered

  • Microsoft Clarity logo

    Microsoft Clarity

    Free behaviour analytics tool with session recordings, heatmaps, and AI insights

    Free
    • Web
    • iOS
    • Android
    8 integrations

    4 alternatives · 3 questions answered

  • Moz logo

    Moz

    SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

    Free plan, then $49/mo
    • Web
    Part of iContact (subsidiary of J2 Global)

    3 alternatives · 5 questions answered

  • Triple Whale logo

    Triple Whale

    The operating system for e-commerce

    Free plan, then $179/mo
    • Web
    5 integrations

    2 alternatives · 4 questions answered

  • Typeform logo

    Typeform

    People-friendly forms and surveys

    Free plan, then $28/mo
    • Web

    2 alternatives · 6 questions answered

  • Umami logo

    Umami

    Open source, cookie-free web analytics you can self-host for the cost of a database

    Free
    • Web
    • Linux
    8 integrations

    3 alternatives · 4 questions answered

  • Unbounce logo

    Unbounce

    Landing page platform with AI-powered conversion optimisation.

    Free plan, then $29/mo
    • Web
    • API
    6 integrations

    4 alternatives · 3 questions answered

  • VWO logo

    VWO

    Experience Optimization Platform

    Free
    • Web
    • iOS
    • Android

    4 alternatives · 2 questions answered

  • Whatagraph logo

    Whatagraph

    Automated marketing reporting and analytics

    Free
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 4 questions answered

  • Wrike logo

    Wrike

    Versatile & robust project management software

    Free plan, then $10/mo
    • Web
    • iOS
    • Android
    • +3

    5 alternatives · 2 questions answered

Head to head

Marketing tools, compared

Pairings from this slice of the directory, each one checked by two reviewers who agreed a buyer would weigh the two against each other.

Browse another way

Every category, and the cuts people ask for

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How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.