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Marketing · head to head

June vs Ruler Analytics

June logo

June

Marketing

B2B product analytics

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only June has a free tier, so it costs nothing to try first.
  • Each has a real cost: June the pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: June covers B2B analytics, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which June and Ruler Analytics actually diverge.

Attributes where June and Ruler Analytics differ
AttributeJuneRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
Founded20212012

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in June

  • B2B analytics
  • Account tracking
  • Cohort analysis
  • Dashboards
  • Slack
  • Segment
  • GDPR
  • English language support

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

June

  • Company-level product analytics for B2B SaaSnot Ruler Analytics
  • Spotting churn risk from account usage patternsnot Ruler Analytics
  • Pushing product usage data into Salesforce, HubSpot or Attionot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot June
  • ROI measurementnot June
  • Lead trackingnot June
  • Revenue attributionnot June

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

June

  • The pricing page lists a single all-in-one plan with no price, no minimum and no named cost driver
  • There is no startup plan; the vendor states June is a fit for companies with at least $1M of ARR
  • Setup fees are charged separately and the vendor states they vary based on implementation complexity
  • The vendor states June is a poor fit for products with a large user base but low revenue per user

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

June

Free
  • FreeFree
    • Basic analytics
    • 1 user
    • 30 days retention

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose June if

  • You need b2b analytics.
  • You want to start without paying.
  • You also want account tracking.
June review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is June or Ruler Analytics better?
Neither clearly leads. June starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, June or Ruler Analytics?
June has a free tier; the other does not. Paid plans start at Free for June and £299/month for Ruler Analytics.
Does June or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use June for free?
Yes. June has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is June best used for?
June is most often used for company-level product analytics for b2b saas, spotting churn risk from account usage patterns, pushing product usage data into salesforce, hubspot or attio. Of those, company-level product analytics for b2b saas and spotting churn risk from account usage patterns are not what Ruler Analytics is typically brought in for.
What can June do that Ruler Analytics cannot?
June covers B2B analytics, Account tracking, Cohort analysis, Dashboards. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

June: How much does June cost?

June does not publish specific pricing. Customers begin with a free trial to discuss custom pricing with the June team. Setup fees vary based on implementation complexity.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
June: Is June available for small SaaS companies?

June is positioned for companies with at least $1M annual recurring revenue. Smaller companies may explore the platform via a free trial.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
June: What business problem does June solve that justifies its cost?

June focuses on churn prevention and customer retention analytics. The pricing page indicates preventing even a single customer from churning can save $50K, positioning it as a retention investment tool.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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