GENESIS Version 11vs
Ignition
Ignition: If you want unlimited licensing with a lower entry price and a Linux-capable server
GENESIS Version 11
Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing
As of 1 September 2026, GENESIS Version 11's pricing is not published; the vendor quotes on request. The former GENESIS64, rebuilt as GENESIS Version 11 and rebranded after Mitsubishi Electric took full ownership of Iconics. Softwr lists it under Manufacturing. GENESIS Version 11 is made by Iconics, a Mitsubishi Electric company, available on Windows, Web, iOS, Android.
Overview
What GENESIS Version 11 does
GENESIS Version 11 is an HMI, SCADA and building automation visualisation platform. It collects from OPC UA, OPC DA, BACnet, Modbus, SNMP and databases, historises to its own Hyper Historian, and presents through GraphWorX screens, web clients and mobile. Its distinguishing technical feature has always been the 3D and GIS-anchored visualisation layer, where equipment status is rendered on building models or maps rather than on P&ID-style schematics, which is why it appears more often in campuses, data centres and airports than in refineries. The important change in version 11 is licensing. Earlier Iconics products were sold by tag count, the same model as most SCADA vendors, which penalised exactly the customers GENESIS suits: estates with tens of thousands of building points where each new floor added licence cost. Version 11 moves to unlimited tags, users and connected devices within a licence. For an organisation monitoring a portfolio of buildings, that removes the recurring negotiation that used to accompany every expansion and changes the total cost comparison against tag-priced competitors substantially at scale. It also changes what small sites pay, because the entry licence now carries capacity a small site cannot use. Buyers are building and campus operators, data centre teams, utilities and discrete manufacturers, often ones already using Mitsubishi Electric controllers. The trade-off is ownership. Iconics was an independent American software company with a strong integrator channel; it is now wholly inside a Japanese automation group whose commercial priority is selling automation hardware. That has not damaged the product, but roadmap decisions now serve Mitsubishi Electric’s factory automation strategy, and buyers choosing a supervisory platform for a fifteen-year building should weigh that.
What people use it for
- A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion
- A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagram
- A water utility wanting pump station status on a GIS map alongside historised flow and pressure data
- A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllers
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about GENESIS Version 11.
- The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
- Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
- It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
- Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
- The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.
Cross-shopped
What people choose instead of GENESIS Version 11
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- GENESIS Version 11vsSchneider Electric EcoStruxure
Schneider Electric EcoStruxure: If the estate is primarily buildings and you want a single vendor for field controllers and supervision
- GENESIS Version 11vsHoneywell Building Management
Honeywell Building Management: If you need field control hardware and supervision from one building automation vendor rather than a visualisation layer over someone else’s controllers
Pricing
What GENESIS Version 11 costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
GENESIS Version 11
On request
- Unlimited tags, users and connected devices within a licence
- Licensed by product module rather than by point count
- Sold and configured through Mitsubishi Electric and Iconics system integrators
- Annual software maintenance agreement for updates and support
- Development and runtime licences priced separately
Capabilities
Features
Unlimited tag licensing
Version 11 removes per-tag, per-user and per-device licence counting
GraphWorX
Vector screen design with 2D, 3D and GIS-anchored equipment visualisation
Hyper Historian
High-speed collection and compression of process and building data with store-and-forward
AnalytiX
Fault detection and diagnostics rules for building and equipment performance
Web and mobile clients
Browser and phone access to the same screens without a separate build
BACnet and building protocols
Native BACnet, LonWorks, SNMP and Modbus alongside OPC UA
Alarm and notification
Escalation by email, SMS and voice with acknowledgement tracking
Energy AnalytiX
Consumption tracking and cost allocation across sites and meters
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is GENESIS64 discontinued?
It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.
Does version 11 really have no tag limits?
Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.
Who owns Iconics now?
Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.
Can it act as a building management system on its own?
It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.
Keep looking
Where to go from GENESIS Version 11
- GENESIS Version 11 alternativesEvery product people weigh against it
- GENESIS Version 11 pricingPlans, floors and what the tiers exclude
- GENESIS Version 11 badgesWhich rules it meets, and the figure behind each
- All Manufacturing softwareThe full category
- Best Manufacturing softwareThe shortlist, and how it was cut
Best Manufacturing software for
Compare GENESIS Version 11 with
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- AVEVA System Platform
- Siemens WinCC Unified
- COPA-DATA zenon
- ABB 800xA
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- OpenBOM
- Kepware Server
- Markforged Eiger
- Oqton
- Petasense
- Simplify3D
- TrendMiner
- Waites Sensor Technologies
- Xometry
- Siemens WinCC Unified
- Yokogawa CENTUM VP
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Softwr does not host reviews and shows no star rating for GENESIS Version 11, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on GENESIS Version 11
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Every tier, and where the cost actually lands
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Put it head to head with anything we hold
GENESIS Version 11 badge
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quote