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Manufacturing · head to head

Fulcrum vs GENESIS Version 11

Fulcrum logo

Fulcrum

Manufacturing

Field operations management for installing, inspecting and maintaining physical work

From
$39/month
Rated
-
Full reviewWebsite
GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fulcrum monthly pricing only available for first 12 months; after that, annual commitment required; GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Fulcrum and GENESIS Version 11 actually diverge.

Attributes where Fulcrum and GENESIS Version 11 differ
AttributeFulcrumGENESIS Version 11
Starting price$39/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWindows, Web, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fulcrum

Nothing recorded that GENESIS Version 11 does not also cover.

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

What people use each for

The jobs each tool is most often brought in to do.

Fulcrum

  • Capturing inspection photos and data completely offlinenot GENESIS Version 11
  • Collecting field data in areas without cell coveragenot GENESIS Version 11
  • Tagging asset locations with geospatial coordinatesnot GENESIS Version 11
  • Automating asset maintenance work order workflowsnot GENESIS Version 11

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Fulcrum
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Fulcrum
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Fulcrum
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Fulcrum

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fulcrum

  • Monthly pricing only available for first 12 months; after that, annual commitment required
  • Additional storage costs $2.20 USD per month per 20 GB block
  • Enterprise plan requires minimum of 5 users

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Pricing, plan by plan

Fulcrum

$39/month
  • Professional$43/month
    • 100 GB storage
    • 10 data shares
    • Standard email and in-app support
  • Elite$39/month
    • 500 GB storage
    • 50 data shares
    • Priority email, in-app, and phone support
  • Enterprise$null/mo
    • Custom pricing
    • Unlimited users minimum 5
    • Unlimited storage

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Which should you pick?

Choose Fulcrum if

Nothing in the data separates Fulcrum from GENESIS Version 11 on the points above - pick on price and on how each one feels to use.

Fulcrum review

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Questions people ask

Is Fulcrum or GENESIS Version 11 better?
Neither clearly leads. Fulcrum starts at $39/month and GENESIS Version 11 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fulcrum or GENESIS Version 11?
Fulcrum starts at $39/month and GENESIS Version 11 at On request.
Does Fulcrum or GENESIS Version 11 run on more platforms?
Fulcrum runs on Web. GENESIS Version 11 runs on Windows, Web, iOS, Android.
What is Fulcrum best used for?
Fulcrum is most often used for capturing inspection photos and data completely offline, collecting field data in areas without cell coverage, tagging asset locations with geospatial coordinates, automating asset maintenance work order workflows. Of those, capturing inspection photos and data completely offline and collecting field data in areas without cell coverage are not what GENESIS Version 11 is typically brought in for.
What can Fulcrum do that GENESIS Version 11 cannot?
GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX.

Answered from the vendors’ own pages

Fulcrum: How much does Fulcrum cost per user?

Professional and Elite plans cost $43 per month for monthly billing or $55 per user per month when billed annually. Enterprise pricing is custom and requires contacting Fulcrum.

Source
GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Fulcrum: What is Fulcrum's storage limit?

Professional includes 100 GB storage, Elite includes 500 GB storage, and Enterprise includes unlimited storage. Additional storage blocks of 20 GB cost $2.20 USD per month.

Source
GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Fulcrum: Are there restrictions on monthly billing for Fulcrum?

Monthly pricing is only available during the first 12 months as a Fulcrum customer. After 12 months, the company learns your usage pattern and offers pricing with an annual commitment required.

Source
GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

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