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Manufacturing · head to head

GENESIS Version 11 vs Tulip

GENESIS Version 11 logo

GENESIS Version 11

Manufacturing

Iconics SCADA and visualisation under Mitsubishi Electric, now sold with unlimited tag licensing

From
On request
Rated
-
Full reviewWebsite
Tulip logo

Tulip

Manufacturing

Frontline operations platform for manufacturing

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GENESIS Version 11 the name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.; Tulip minimum 10 interface commitment increases entry cost
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which GENESIS Version 11 and Tulip actually diverge.

Attributes where GENESIS Version 11 and Tulip differ
AttributeGENESIS Version 11Tulip
Starting priceOn request$100/month
Pricing modelquotesubscription
PlatformsWindows, Web, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GENESIS Version 11

  • Unlimited tag licensing
  • GraphWorX
  • Hyper Historian
  • AnalytiX
  • Web and mobile clients
  • BACnet and building protocols
  • Alarm and notification
  • Energy AnalytiX

Only in Tulip

Nothing recorded that GENESIS Version 11 does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

GENESIS Version 11

  • A university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansionnot Tulip
  • A data centre operator needing power and cooling status overlaid on a 3D floor model rather than a line diagramnot Tulip
  • A water utility wanting pump station status on a GIS map alongside historised flow and pressure datanot Tulip
  • A Mitsubishi Electric factory automation site wanting supervisory visualisation from the same vendor as the controllersnot Tulip

Tulip

  • Production floor apps and dashboardsnot GENESIS Version 11
  • Quality and assembly workflowsnot GENESIS Version 11
  • Sensor data integrationnot GENESIS Version 11
  • Regulated industry manufacturingnot GENESIS Version 11
  • Multi-site operational dashboardsnot GENESIS Version 11

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GENESIS Version 11

  • The name has changed twice, from GENESIS64 to GENESIS Version 11 with an Iconics-to-Mitsubishi ownership shift, so documentation, forum answers and integrator experience are split across three product identities.
  • Unlimited licensing sets a high floor: a small site with a few hundred points pays for capacity it cannot use, and tag-priced competitors remain cheaper below a few thousand points.
  • It is a Windows and Microsoft-stack product, depending on SQL Server and Windows services, so Linux-first or containerised deployment strategies do not apply to it.
  • Mitsubishi Electric now owns it outright, and roadmap priorities follow that group’s factory automation strategy rather than the independent building-automation direction Iconics previously set.
  • The 3D and GIS visualisation that distinguishes it takes real modelling effort to populate, and estates that skip that work end up with an expensive licence driving conventional 2D screens.

Tulip

  • Minimum 10 interface commitment increases entry cost
  • Enterprise and Regulated pricing not transparent
  • Complex per-interface billing model

Pricing, plan by plan

GENESIS Version 11

On request
  • GENESIS Version 11$undefined/year
    • Unlimited tags, users and connected devices within a licence
    • Licensed by product module rather than by point count
    • Sold and configured through Mitsubishi Electric and Iconics system integrators

Tulip

$100/month
  • Essentials$100/month
    • Apps, Tulip AI, Tables, Analytics
    • Mobile/desktop/touchscreen access
    • USB device integrations
  • Professional$250/month
    • All Essentials features
    • Advanced edge connectivity
    • SSO/SAML/LDAP
  • Enterprise$null/month
    • All Professional features
    • Workspaces, app approval workflows
    • Custom roles, multilingual apps
  • Regulated Industries$null/month
    • eSignatures (21 CFR Part 11)
    • Auditable record history
    • Zero data loss protection

Which should you pick?

Choose GENESIS Version 11 if

  • You need unlimited tag licensing.
  • You work on Windows, Web, iOS, Android.
  • You also want graphworx.
GENESIS Version 11 review

Choose Tulip if

Nothing in the data separates Tulip from GENESIS Version 11 on the points above - pick on price and on how each one feels to use.

Tulip review

Questions people ask

Is GENESIS Version 11 or Tulip better?
Neither clearly leads. GENESIS Version 11 starts at On request and Tulip at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GENESIS Version 11 or Tulip?
GENESIS Version 11 starts at On request and Tulip at $100/month.
Does GENESIS Version 11 or Tulip run on more platforms?
GENESIS Version 11 runs on Windows, Web, iOS, Android. Tulip runs on Web.
What is GENESIS Version 11 best used for?
GENESIS Version 11 is most often used for a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion, a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram, a water utility wanting pump station status on a gis map alongside historised flow and pressure data, a mitsubishi electric factory automation site wanting supervisory visualisation from the same vendor as the controllers. Of those, a university or hospital estate adding buildings every year that no longer wants a licence negotiation for each expansion and a data centre operator needing power and cooling status overlaid on a 3d floor model rather than a line diagram are not what Tulip is typically brought in for.
What can GENESIS Version 11 do that Tulip cannot?
GENESIS Version 11 covers Unlimited tag licensing, GraphWorX, Hyper Historian, AnalytiX.

Answered from the vendors’ own pages

GENESIS Version 11: Is GENESIS64 discontinued?

It has been superseded. GENESIS Version 11 is the current release and the name GENESIS64 is retired.

Tulip: How is Tulip pricing calculated?

Tulip pricing is based on 'Monthly Active Interfaces (MAI)', the number of devices running Tulip Player applications with activity during at least one day per month. Minimum commitment is 10 interfaces.

Source
GENESIS Version 11: Does version 11 really have no tag limits?

Yes, tag, user and device counting was removed in version 11. Licensing is by module instead.

Tulip: Does Tulip offer a free tier or trial?

No free plan is mentioned on the Tulip pricing page. All pricing tiers require direct contact with sales for quotes and requires a minimum 10 interface commitment.

Source
GENESIS Version 11: Who owns Iconics now?

Mitsubishi Electric, which took full ownership. Iconics continues to operate under its own name from Massachusetts.

Tulip: What is the difference between Essentials and Professional tiers?

Professional ($250/MAI/month) adds advanced edge connectivity, SSO/SAML/LDAP, 3rd-party HTTP/SQL integrations, custom widgets, and higher AI Action/automation task limits compared to Essentials ($100/MAI/month).

Source
GENESIS Version 11: Can it act as a building management system on its own?

It is the supervisory and analytics layer. It reads BACnet and building controllers but does not replace field-level plant controllers.

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