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E-Commerce · head to head

Drip vs Zoho Campaigns

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Zoho Campaigns logo

Zoho Campaigns

Email Marketing

Email marketing tool with a genuine free tier, priced by contact count once paid

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Campaigns has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Zoho Campaigns template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • They diverge on capability: Drip covers Ecommerce data sync, Zoho Campaigns covers Drag-and-drop email builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Drip and Zoho Campaigns actually diverge.

Attributes where Drip and Zoho Campaigns differ
AttributeDripZoho Campaigns
Starting price$39/monthFree
Pricing modelPer month by contact countPer month by contact tier once on a paid plan
Free tierNoYes
PlatformsWeb, APIWeb
CategoryE-CommerceEmail Marketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations

Only in Zoho Campaigns

  • Drag-and-drop email builder
  • Zoho CRM integration
  • Advanced segmentation
  • Send time optimisation
  • WhatsApp and SMS add-ons

Both cover

  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Zoho Campaigns
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Zoho Campaigns
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Zoho Campaigns
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Zoho Campaigns

Zoho Campaigns

  • A small business with under 2,000 contacts wanting a genuinely usable free email marketing tool rather than a crippled trialnot Drip
  • An existing Zoho CRM or Desk customer wanting email marketing that syncs natively without a third-party connectornot Drip
  • A growing list needing to scale from 500 up to 500,000 contacts within one vendor's pricing laddernot Drip
  • A team wanting WhatsApp or SMS as an add-on channel alongside email from the same vendornot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Zoho Campaigns

  • Template design quality and out-of-the-box deliverability reputation tools are less polished than specialist platforms such as Klaviyo or Campaign Monitor.
  • Advanced segmentation and dynamic content are reserved for the Professional tier, so mid-sized lists needing that capability face a real price step up from Standard.
  • WhatsApp and SMS are separate paid add-ons rather than included channels, so a genuinely multi-channel campaign costs more than the base email price suggests.
  • Its main structural advantage, native Zoho ecosystem integration, does not benefit a buyer using a non-Zoho CRM or helpdesk, who gets no more from Zoho Campaigns than from a specialist alternative.
  • Support responsiveness reflects Zoho's broad, lower-touch model across its whole portfolio rather than dedicated email marketing expertise.

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Zoho Campaigns

Free
  • Forever FreeFree
    • Up to 2,000 contacts
    • 6,000 emails per month
    • 5 users, basic templates and reporting
  • Standard$undefined/month
    • Starts at 500 contacts, scales to 100,000
    • Unlimited email sends
    • A/B testing and priority support
  • Professional$undefined/month
    • Starts at 500 contacts, scales to 500,000
    • Unlimited email sends
    • Advanced segmentation, dynamic content, custom roles and webhooks

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Zoho Campaigns if

  • You need drag-and-drop email builder.
  • You want to start without paying.
  • You also want zoho crm integration.
Zoho Campaigns review

Questions people ask

Is Drip or Zoho Campaigns better?
Neither clearly leads. Drip starts at $39/month and Zoho Campaigns at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Zoho Campaigns?
Zoho Campaigns has a free tier; the other does not. Paid plans start at $39/month for Drip and Free for Zoho Campaigns.
Does Drip or Zoho Campaigns run on more platforms?
Drip runs on Web, API. Zoho Campaigns runs on Web.
Can I use Zoho Campaigns for free?
Yes. Zoho Campaigns has a free tier, so you can try it without paying. Drip starts at $39/month.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Zoho Campaigns is typically brought in for.
What can Drip do that Zoho Campaigns cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. Zoho Campaigns covers Drag-and-drop email builder, Zoho CRM integration, Advanced segmentation, Send time optimisation. Both handle A/B testing.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Zoho Campaigns: Is the free tier good enough for real use, or just a trial?

It is a real, ongoing free tier for up to 2,000 contacts and 6,000 emails a month, not a time-limited trial.

Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Zoho Campaigns: Does it integrate with non-Zoho CRMs?

Yes via Zapier and other connectors, but the native, no-extra-fee integration advantage is specific to other Zoho products.

Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Zoho Campaigns: Are WhatsApp and SMS included?

No, they are separately purchased add-ons alongside the email plan.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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