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Research · head to head

SurveyMonkey vs Whatagraph

SurveyMonkey logo

SurveyMonkey

Research

Turn feedback into action

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SurveyMonkey team plans require minimum 3 users as baseline; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: SurveyMonkey covers Survey builder, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which SurveyMonkey and Whatagraph actually diverge.

Attributes where SurveyMonkey and Whatagraph differ
AttributeSurveyMonkeyWhatagraph
PlatformsWebWeb, Mobile, Api
CategoryResearchMarketing
Founded19992016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SurveyMonkey

  • Survey builder
  • Question bank
  • Survey logic
  • Multi-language surveys
  • Mobile surveys
  • Real-time results
  • Data analysis tools
  • Custom branding

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

SurveyMonkey

  • Market research and customer surveysnot Whatagraph
  • Employee feedback and engagement trackingnot Whatagraph
  • Data collection and analysisnot Whatagraph
  • Customer satisfaction and NPS measurementsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot SurveyMonkey
  • Blending data from multiple ad platforms into one dashboardnot SurveyMonkey
  • White-labelled reporting under an agency's own brandingnot SurveyMonkey

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SurveyMonkey

  • Team plans require minimum 3 users as baseline
  • Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
  • Additional responses beyond annual limits charged at AED 0.50 per response
  • Enterprise plan requires custom pricing and minimum 5 users
  • Advanced features like multilingual surveys and phone support require Team Premier tier

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

SurveyMonkey

Free
  • Team Advantage$99/month
    • 50,000 responses per year
    • Unlimited surveys and questions
    • 3 user minimum
  • Team Premier$240/month
    • 100,000 responses per year
    • All Team Advantage features
    • White label branding

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose SurveyMonkey if

  • You need survey builder.
  • You want to start without paying.
  • You also want question bank.
SurveyMonkey review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is SurveyMonkey or Whatagraph better?
Neither clearly leads. SurveyMonkey starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SurveyMonkey or Whatagraph?
SurveyMonkey starts at Free and Whatagraph at Free.
Does SurveyMonkey or Whatagraph run on more platforms?
SurveyMonkey runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use SurveyMonkey for free?
Both have a free tier, so you can try either at no cost before committing.
What is SurveyMonkey best used for?
SurveyMonkey is most often used for market research and customer surveys, employee feedback and engagement tracking, data collection and analysis, customer satisfaction and nps measurements. Of those, market research and customer surveys and employee feedback and engagement tracking are not what Whatagraph is typically brought in for.
What can SurveyMonkey do that Whatagraph cannot?
SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

SurveyMonkey: How much does SurveyMonkey cost?

SurveyMonkey offers team plans starting at AED 99 per user per month for Team Advantage and AED 240 per user per month for Team Premier. Both plans require a minimum of 3 users. Billing can be monthly or annual.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
SurveyMonkey: What are SurveyMonkey's overage fees?

SurveyMonkey charges AED 0.50 per additional response on paid plans beyond the annual limit included in each tier.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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