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Marketing · head to head

Fathom Analytics vs SurveyMonkey

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
SurveyMonkey logo

SurveyMonkey

Research

Turn feedback into action

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveyMonkey has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; SurveyMonkey team plans require minimum 3 users as baseline
  • They diverge on capability: Fathom Analytics covers Page view tracking, SurveyMonkey covers Survey builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and SurveyMonkey actually diverge.

Attributes where Fathom Analytics and SurveyMonkey differ
AttributeFathom AnalyticsSurveyMonkey
Starting price$14/monthFree
Free tierNoYes
CategoryMarketingResearch
Founded20141999

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in SurveyMonkey

  • Survey builder
  • Question bank
  • Survey logic
  • Multi-language surveys
  • Mobile surveys
  • Real-time results
  • Data analysis tools
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot SurveyMonkey
  • A lightweight Google Analytics replacementnot SurveyMonkey
  • Tracking many sites from one accountnot SurveyMonkey
  • Long-term historical reporting while subscribednot SurveyMonkey

SurveyMonkey

  • Market research and customer surveysnot Fathom Analytics
  • Employee feedback and engagement trackingnot Fathom Analytics
  • Data collection and analysisnot Fathom Analytics
  • Customer satisfaction and NPS measurementsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

SurveyMonkey

  • Team plans require minimum 3 users as baseline
  • Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
  • Additional responses beyond annual limits charged at AED 0.50 per response
  • Enterprise plan requires custom pricing and minimum 5 users
  • Advanced features like multilingual surveys and phone support require Team Premier tier

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

SurveyMonkey

Free
  • Team Advantage$99/month
    • 50,000 responses per year
    • Unlimited surveys and questions
    • 3 user minimum
  • Team Premier$240/month
    • 100,000 responses per year
    • All Team Advantage features
    • White label branding

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose SurveyMonkey if

  • You need survey builder.
  • You want to start without paying.
  • You also want question bank.
SurveyMonkey review

Questions people ask

Is Fathom Analytics or SurveyMonkey better?
Neither clearly leads. Fathom Analytics starts at $14/month and SurveyMonkey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or SurveyMonkey?
SurveyMonkey has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for SurveyMonkey.
Does Fathom Analytics or SurveyMonkey run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use SurveyMonkey for free?
Yes. SurveyMonkey has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what SurveyMonkey is typically brought in for.
What can Fathom Analytics do that SurveyMonkey cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
SurveyMonkey: How much does SurveyMonkey cost?

SurveyMonkey offers team plans starting at AED 99 per user per month for Team Advantage and AED 240 per user per month for Team Premier. Both plans require a minimum of 3 users. Billing can be monthly or annual.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
SurveyMonkey: What are SurveyMonkey's overage fees?

SurveyMonkey charges AED 0.50 per additional response on paid plans beyond the annual limit included in each tier.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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