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Research · head to head

Contentsquare vs Whatagraph

Contentsquare logo

Contentsquare

Research

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Contentsquare no pricing tiers or costs published on website; sales contact required; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Contentsquare covers Zone-based Heatmaps, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Contentsquare and Whatagraph actually diverge.

Attributes where Contentsquare and Whatagraph differ
AttributeContentsquareWhatagraph
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, MobileWeb, Mobile, Api
CategoryResearchMarketing
Founded20122016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • Salesforce
  • AB Tasty

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot Whatagraph
  • Finding friction in conversion funnels from behavioural datanot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Contentsquare
  • Blending data from multiple ad platforms into one dashboardnot Contentsquare
  • White-labelled reporting under an agency's own brandingnot Contentsquare

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentsquare

  • No pricing tiers or costs published on website; sales contact required
  • Freemium model available but no cost difference between free and paid tiers specified
  • Enterprise pricing requires demo request to learn specifics

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Contentsquare or Whatagraph better?
Neither clearly leads. Contentsquare starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentsquare or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Contentsquare and Free for Whatagraph.
Does Contentsquare or Whatagraph run on more platforms?
Contentsquare runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Contentsquare starts at On request.
What is Contentsquare best used for?
Contentsquare is most often used for analysing user behaviour on websites and apps through session replay and heatmaps, finding friction in conversion funnels from behavioural data. Of those, analysing user behaviour on websites and apps through session replay and heatmaps and finding friction in conversion funnels from behavioural data are not what Whatagraph is typically brought in for.
What can Contentsquare do that Whatagraph cannot?
Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

Contentsquare: How much does Contentsquare cost?

Contentsquare does not publish pricing on their website. The platform offers a freemium model with a free tier accessible via signup and enterprise options available through booking a demo or contacting sales.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Contentsquare: Is there a free version of Contentsquare?

Yes, Contentsquare offers a free tier that users can access by signing up at their app platform. Specific features included in the free tier and upgrade paths are available by starting a free account or booking a demo.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Contentsquare: How do I get a Contentsquare quote?

Contentsquare requires customers to book a demo or contact their sales team directly to receive pricing information for enterprise plans. They do not provide self-serve pricing for paid tiers.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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