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Marketing · head to head

Google Analytics vs SurveyMonkey

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
SurveyMonkey logo

SurveyMonkey

Research

Turn feedback into action

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; SurveyMonkey team plans require minimum 3 users as baseline
  • They diverge on capability: Google Analytics covers Real-time analytics, SurveyMonkey covers Survey builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and SurveyMonkey actually diverge.

Attributes where Google Analytics and SurveyMonkey differ
AttributeGoogle AnalyticsSurveyMonkey
Pricing modelfreemiumsubscription
CategoryMarketingResearch
Founded19981999

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in SurveyMonkey

  • Survey builder
  • Question bank
  • Survey logic
  • Multi-language surveys
  • Mobile surveys
  • Real-time results
  • Data analysis tools
  • Custom branding

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot SurveyMonkey
  • Event tracking and user behaviour analysisnot SurveyMonkey
  • Traffic source and conversion trackingnot SurveyMonkey

SurveyMonkey

  • Market research and customer surveysnot Google Analytics
  • Employee feedback and engagement trackingnot Google Analytics
  • Data collection and analysisnot Google Analytics
  • Customer satisfaction and NPS measurementsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

SurveyMonkey

  • Team plans require minimum 3 users as baseline
  • Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
  • Additional responses beyond annual limits charged at AED 0.50 per response
  • Enterprise plan requires custom pricing and minimum 5 users
  • Advanced features like multilingual surveys and phone support require Team Premier tier

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

SurveyMonkey

Free
  • Team Advantage$99/month
    • 50,000 responses per year
    • Unlimited surveys and questions
    • 3 user minimum
  • Team Premier$240/month
    • 100,000 responses per year
    • All Team Advantage features
    • White label branding

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose SurveyMonkey if

  • You need survey builder.
  • You want to start without paying.
  • You also want question bank.
SurveyMonkey review

Questions people ask

Is Google Analytics or SurveyMonkey better?
Neither clearly leads. Google Analytics starts at Free and SurveyMonkey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or SurveyMonkey?
Google Analytics starts at Free and SurveyMonkey at Free.
Does Google Analytics or SurveyMonkey run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what SurveyMonkey is typically brought in for.
What can Google Analytics do that SurveyMonkey cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

SurveyMonkey: How much does SurveyMonkey cost?

SurveyMonkey offers team plans starting at AED 99 per user per month for Team Advantage and AED 240 per user per month for Team Premier. Both plans require a minimum of 3 users. Billing can be monthly or annual.

Source
SurveyMonkey: What are SurveyMonkey's overage fees?

SurveyMonkey charges AED 0.50 per additional response on paid plans beyond the annual limit included in each tier.

Source
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