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Marketing · head to head

Matomo vs SurveyMonkey

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
SurveyMonkey logo

SurveyMonkey

Research

Turn feedback into action

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; SurveyMonkey team plans require minimum 3 users as baseline
  • They diverge on capability: Matomo covers Web analytics, SurveyMonkey covers Survey builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and SurveyMonkey actually diverge.

Attributes where Matomo and SurveyMonkey differ
AttributeMatomoSurveyMonkey
Pricing modelfreemiumsubscription
PlatformsWeb, On-premiseWeb
CategoryMarketingResearch
Founded20071999

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in SurveyMonkey

  • Survey builder
  • Question bank
  • Survey logic
  • Multi-language surveys
  • Mobile surveys
  • Real-time results
  • Data analysis tools
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot SurveyMonkey
  • Self hosting analytics so visitor data stays on owned infrastructurenot SurveyMonkey

SurveyMonkey

  • Market research and customer surveysnot Matomo
  • Employee feedback and engagement trackingnot Matomo
  • Data collection and analysisnot Matomo
  • Customer satisfaction and NPS measurementsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

SurveyMonkey

  • Team plans require minimum 3 users as baseline
  • Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
  • Additional responses beyond annual limits charged at AED 0.50 per response
  • Enterprise plan requires custom pricing and minimum 5 users
  • Advanced features like multilingual surveys and phone support require Team Premier tier

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

SurveyMonkey

Free
  • Team Advantage$99/month
    • 50,000 responses per year
    • Unlimited surveys and questions
    • 3 user minimum
  • Team Premier$240/month
    • 100,000 responses per year
    • All Team Advantage features
    • White label branding

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose SurveyMonkey if

  • You need survey builder.
  • You want to start without paying.
  • You also want question bank.
SurveyMonkey review

Questions people ask

Is Matomo or SurveyMonkey better?
Neither clearly leads. Matomo starts at Free and SurveyMonkey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or SurveyMonkey?
Matomo starts at Free and SurveyMonkey at Free.
Does Matomo or SurveyMonkey run on more platforms?
Matomo runs on Web, On-premise. SurveyMonkey runs on Web.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what SurveyMonkey is typically brought in for.
What can Matomo do that SurveyMonkey cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
SurveyMonkey: How much does SurveyMonkey cost?

SurveyMonkey offers team plans starting at AED 99 per user per month for Team Advantage and AED 240 per user per month for Team Premier. Both plans require a minimum of 3 users. Billing can be monthly or annual.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
SurveyMonkey: What are SurveyMonkey's overage fees?

SurveyMonkey charges AED 0.50 per additional response on paid plans beyond the annual limit included in each tier.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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