Softwr

Customer Success · head to head

Conga vs UserGuiding

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UserGuiding has a free tier, so it costs nothing to try first.
  • Each has a real cost: Conga pricing entirely gated behind sales: zero public pricing tiers, plan names, or feature-to-cost mapping available; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: Conga covers CPQ, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Conga and UserGuiding actually diverge.

Attributes where Conga and UserGuiding differ
AttributeCongaUserGuiding
Starting price$50/monthFree
Pricing modelsubscriptionPer month by monthly active users
Free tierNoYes
PlatformsWebWeb, Chrome extension
Founded2006Unknown

Identical on both: user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Salesforce
  • Microsoft Dynamics
  • SAP

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Enterprise quote-to-cash automationnot UserGuiding
  • Contract lifecycle managementnot UserGuiding
  • Configuration management and document generationnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Conga
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Conga
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Conga
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Pricing entirely gated behind sales: zero public pricing tiers, plan names, or feature-to-cost mapping available
  • Custom pricing only: described as 'aligned with business needs' but no benchmark pricing for budget estimation
  • Enterprise positioning unclear: serves T-Mobile, Adobe, Box, LinkedIn, Kraft Heinz but cost structure hidden from prospect research
  • No trial pricing available: must engage demo/sales process before cost visibility

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Questions people ask

Is Conga or UserGuiding better?
Neither clearly leads. Conga starts at $50/month and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or UserGuiding?
UserGuiding has a free tier; the other does not. Paid plans start at $50/month for Conga and Free for UserGuiding.
Does Conga or UserGuiding run on more platforms?
Conga runs on Web. UserGuiding runs on Web, Chrome extension.
Can I use UserGuiding for free?
Yes. UserGuiding has a free tier, so you can try it without paying. Conga starts at $50/month.
What is Conga best used for?
Conga is most often used for enterprise quote-to-cash automation, contract lifecycle management, configuration management and document generation. Of those, enterprise quote-to-cash automation and contract lifecycle management are not what UserGuiding is typically brought in for.
What can Conga do that UserGuiding cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS.

Answered from the vendors’ own pages

Conga: Does Conga publish pricing on their website?

No. Conga does not publish specific pricing tiers, fees, or plan names. Pricing is customized per client and requires contacting sales or scheduling a demo.

Source
UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Conga: How does Conga price their solutions?

Conga emphasizes custom pricing 'aligned with individual business needs' with priorities on 'business needs, partnership commitment, flexibility, budget alignment, competitive rates, and transparency,' but specific costs are disclosed only in direct sales conversations.

Source
UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Conga: What is the process to get Conga pricing?

Customers must contact Conga sales through their inquiry form, book a demo, or call their sales team to receive pricing information tailored to their needs.

Source
UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

Share

Related pages

More on Conga

More on UserGuiding

Keep looking

Other head to heads