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SEO · head to head

Frase vs Sitebulb

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
Sitebulb logo

Sitebulb

SEO

Technical SEO audit tool that crawls sites and generates visual, prioritized hints

From
$95/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Sitebulb desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • They diverge on capability: Frase covers Content briefs and outlines, Sitebulb covers JavaScript crawling.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Frase and Sitebulb actually diverge.

Attributes where Frase and Sitebulb differ
AttributeFraseSitebulb
Starting price$49/month$95/month
Platformswebweb, windows, mac

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in Sitebulb

  • JavaScript crawling
  • Prioritized Hints
  • Crawl maps
  • Scheduled recurring audits
  • Audit comparisons
  • Google integrations

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot Sitebulb
  • Drafting articles with AI assisted by SERP datanot Sitebulb
  • Monitoring published content for ranking drops via Content Guardnot Sitebulb
  • Auditing existing site content at scalenot Sitebulb

Sitebulb

  • Agencies running recurring technical SEO audits for clientsnot Frase
  • In-house SEO teams tracking site health over timenot Frase
  • Auditing JavaScript-rendered sites for crawlability issuesnot Frase
  • Benchmarking site architecture via crawl visualizationsnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Sitebulb

  • Desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
  • Large sites near or above the 500,000 URL Pro limit require reconfiguration or the Cloud tier to avoid hitting crawl caps.
  • Desktop crawling relies on local machine resources, so audit speed and scale depend on the user's hardware rather than cloud infrastructure.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

Sitebulb

$95/month
  • Lite$undefined/month
    • 1 user
    • 10,000 URLs per audit
    • 100+ Hints
  • Pro$undefined/month
    • 1 user
    • 500,000 URLs per audit
    • 300+ Hints
  • Sitebulb Cloud$undefined/month
    • 2+ users
    • No project limits
    • Automated recurring crawls

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose Sitebulb if

  • You need javascript crawling.
  • You work on web, windows, mac.
  • You also want prioritized hints.
Sitebulb review

Questions people ask

Is Frase or Sitebulb better?
Neither clearly leads. Frase starts at $49/month and Sitebulb at $95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Sitebulb?
Frase starts at $49/month and Sitebulb at $95/month.
Does Frase or Sitebulb run on more platforms?
Frase runs on web. Sitebulb runs on web, windows, mac.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Sitebulb is typically brought in for.
What can Frase do that Sitebulb cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Sitebulb: Is there a free trial?

Sitebulb offers a 14-day free trial with no credit card required and no up-front commitment.

Source
Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Sitebulb: Can I cancel anytime?

Yes, subscriptions can be cancelled anytime and users are never locked into a contract.

Source
Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Sitebulb: What does Sitebulb integrate with?

Sitebulb connects to Google Analytics, Google Search Console, Google Sheets, and Google Data Studio to pull data into audit reports.

Source
Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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