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Podcasting · head to head

Simplecast vs Whatagraph

Simplecast logo

Simplecast

Podcasting

Hosting for professional podcast networks

From
$15/month
Rated
-
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Simplecast basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Simplecast covers Unlimited hosting, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Simplecast and Whatagraph actually diverge.

Attributes where Simplecast and Whatagraph differ
AttributeSimplecastWhatagraph
Starting price$15/monthFree
Free tierNoYes
PlatformsWebWeb, Mobile, Api
CategoryPodcastingMarketing
Founded20142016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Simplecast

  • Unlimited hosting
  • Analytics
  • Dynamic ad insertion
  • Distribution
  • Team collaboration
  • API access
  • All podcast platforms
  • Advertising networks

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Simplecast

  • Hosting podcasts with per-episode analytics and audience metricsnot Whatagraph
  • Distributing shows to Apple Podcasts, Spotify and other directoriesnot Whatagraph
  • Monetising podcasts through dynamic ad insertion at the Professional tiernot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Simplecast
  • Blending data from multiple ad platforms into one dashboardnot Simplecast
  • White-labelled reporting under an agency's own brandingnot Simplecast

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Simplecast

  • Basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats
  • Essential plan at $35 per month includes 50,000 monthly downloads and 4 team seats
  • Dynamic ad insertion and campaign management are only on the Professional plan, which is quoted by sales with no published rate
  • API access for publishing and campaign management is Enterprise only
  • Annual prepayment is required to get the 10 percent discount

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Simplecast

$15/month
  • Basic$15/month
    • Annual option: $13.50/month when prepaid
    • 2 team seats
    • Unlimited storage
  • Essential$35/month
    • Annual option: $31.50/month when prepaid
    • 4 team seats
    • Everything in Basic plus additional web players
  • Professional$null/custom
    • Contact sales for custom pricing
    • Dynamic ad insertion
    • Campaign management
  • Enterprise$null/custom
    • Contact sales for custom features
    • Everything in Professional plus API integration
    • White-labeled RSS

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Simplecast if

  • You need unlimited hosting.
  • You also want analytics.

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.

Questions people ask

Is Simplecast or Whatagraph better?
Neither clearly leads. Simplecast starts at $15/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Simplecast or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $15/month for Simplecast and Free for Whatagraph.
Does Simplecast or Whatagraph run on more platforms?
Simplecast runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Simplecast starts at $15/month.
What is Simplecast best used for?
Simplecast is most often used for hosting podcasts with per-episode analytics and audience metrics, distributing shows to apple podcasts, spotify and other directories, monetising podcasts through dynamic ad insertion at the professional tier. Of those, hosting podcasts with per-episode analytics and audience metrics and distributing shows to apple podcasts, spotify and other directories are not what Whatagraph is typically brought in for.
What can Simplecast do that Whatagraph cannot?
Simplecast covers Unlimited hosting, Analytics, Dynamic ad insertion, Distribution. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Simplecast: How much does Simplecast cost?

Simplecast offers a 14-day free trial (no credit card required) followed by paid plans starting at $15/month for Basic ($13.50/month annual) and $35/month for Essential ($31.50/month annual). Professional and Enterprise plans require contacting sales for custom pricing.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Simplecast: Can I change my Simplecast plan anytime?

Yes. Plan changes are allowed anytime with prorated adjustments. You can cancel anytime with no long-term contracts or penalties.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Simplecast: What is included in the Basic plan?

The Basic plan ($15/month or $13.50/month annually) includes 2 team seats, unlimited storage, distribution to all platforms, basic analytics, custom domain website, and 20,000 downloads per month.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Simplecast: What makes the Essential plan different from Basic?

The Essential plan ($35/month or $31.50/month annually) adds 2 more team seats (4 total), comparative analytics, location analytics, unique listener reports, and increases the monthly download allowance to 50,000.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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