Podcasting · head to head
Simplecast vs Whatagraph
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Simplecast basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Simplecast covers Unlimited hosting, Whatagraph covers Automated reporting.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Simplecast and Whatagraph actually diverge.
| Attribute | Simplecast | Whatagraph |
|---|---|---|
| Starting price | $15/month | Free |
| Free tier | No | Yes |
| Platforms | Web | Web, Mobile, Api |
| Category | Podcasting | Marketing |
| Founded | 2014 | 2016 |
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Simplecast
- Unlimited hosting
- Analytics
- Dynamic ad insertion
- Distribution
- Team collaboration
- API access
- All podcast platforms
- Advertising networks
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
What people use each for
The jobs each tool is most often brought in to do.
Simplecast
- Hosting podcasts with per-episode analytics and audience metricsnot Whatagraph
- Distributing shows to Apple Podcasts, Spotify and other directoriesnot Whatagraph
- Monetising podcasts through dynamic ad insertion at the Professional tiernot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Simplecast
- Blending data from multiple ad platforms into one dashboardnot Simplecast
- White-labelled reporting under an agency's own brandingnot Simplecast
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Simplecast
- Basic plan at $15 per month includes only 20,000 monthly downloads and 2 team seats
- Essential plan at $35 per month includes 50,000 monthly downloads and 4 team seats
- Dynamic ad insertion and campaign management are only on the Professional plan, which is quoted by sales with no published rate
- API access for publishing and campaign management is Enterprise only
- Annual prepayment is required to get the 10 percent discount
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Simplecast
$15/month- Basic$15/month
- Annual option: $13.50/month when prepaid
- 2 team seats
- Unlimited storage
- Essential$35/month
- Annual option: $31.50/month when prepaid
- 4 team seats
- Everything in Basic plus additional web players
- Professional$null/custom
- Contact sales for custom pricing
- Dynamic ad insertion
- Campaign management
- Enterprise$null/custom
- Contact sales for custom features
- Everything in Professional plus API integration
- White-labeled RSS
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Simplecast or Whatagraph better?
- Neither clearly leads. Simplecast starts at $15/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Simplecast or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $15/month for Simplecast and Free for Whatagraph.
- Does Simplecast or Whatagraph run on more platforms?
- Simplecast runs on Web. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Simplecast starts at $15/month.
- What is Simplecast best used for?
- Simplecast is most often used for hosting podcasts with per-episode analytics and audience metrics, distributing shows to apple podcasts, spotify and other directories, monetising podcasts through dynamic ad insertion at the professional tier. Of those, hosting podcasts with per-episode analytics and audience metrics and distributing shows to apple podcasts, spotify and other directories are not what Whatagraph is typically brought in for.
- What can Simplecast do that Whatagraph cannot?
- Simplecast covers Unlimited hosting, Analytics, Dynamic ad insertion, Distribution. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.
Answered from the vendors’ own pages
Simplecast: How much does Simplecast cost?
Simplecast offers a 14-day free trial (no credit card required) followed by paid plans starting at $15/month for Basic ($13.50/month annual) and $35/month for Essential ($31.50/month annual). Professional and Enterprise plans require contacting sales for custom pricing.
SourceWhatagraph: What is the starting price for Whatagraph's Max plan?
The Max plan starts at 699 euros per month when billed annually.
SourceSimplecast: Can I change my Simplecast plan anytime?
Yes. Plan changes are allowed anytime with prorated adjustments. You can cancel anytime with no long-term contracts or penalties.
SourceWhatagraph: Do Whatagraph plans limit the number of users or reports?
No, both the Max and Prime plans include unlimited users and unlimited reports.
SourceSimplecast: What is included in the Basic plan?
The Basic plan ($15/month or $13.50/month annually) includes 2 team seats, unlimited storage, distribution to all platforms, basic analytics, custom domain website, and 20,000 downloads per month.
SourceWhatagraph: What is a 'source credit' in Whatagraph pricing?
One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.
SourceSimplecast: What makes the Essential plan different from Basic?
The Essential plan ($35/month or $31.50/month annually) adds 2 more team seats (4 total), comparative analytics, location analytics, unique listener reports, and increases the monthly download allowance to 50,000.
SourceWhatagraph: What's included in both Whatagraph plans?
Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.
SourceRelated pages
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