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Podcasting · head to head

Apple Podcasts Connect vs Whatagraph

Apple Podcasts Connect logo

Apple Podcasts Connect

Podcasting

Manage and distribute your podcast on Apple Podcasts

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apple Podcasts Connect requires an Apple account, and a show has to be claimed before it can be managed; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Apple Podcasts Connect covers Podcast submission, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apple Podcasts Connect and Whatagraph actually diverge.

Attributes where Apple Podcasts Connect and Whatagraph differ
AttributeApple Podcasts ConnectWhatagraph
Pricing modelfreesubscription
PlatformsWeb, Ios, MacosWeb, Mobile, Api
CategoryPodcastingMarketing
Founded19762016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apple Podcasts Connect

  • Podcast submission
  • Episode management
  • Analytics
  • Subscription monetization
  • Show optimization
  • Multi-show management
  • RSS feeds
  • Hosting platforms

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Apple Podcasts Connect

  • Submitting a new podcast to Apple Podcastsnot Whatagraph
  • Claiming an existing show so it is registered to your accountnot Whatagraph
  • Reviewing Apple Podcasts listener trends and analyticsnot Whatagraph
  • Managing show artwork and metadatanot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Apple Podcasts Connect
  • Blending data from multiple ad platforms into one dashboardnot Apple Podcasts Connect
  • White-labelled reporting under an agency's own brandingnot Apple Podcasts Connect

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apple Podcasts Connect

  • Requires an Apple account, and a show has to be claimed before it can be managed
  • Only reports listening that happens inside Apple Podcasts, so it is not a whole-audience view
  • Does not host audio; the show still needs a hosting provider elsewhere

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Apple Podcasts Connect

Free
  • FreeFree
    • Podcast submission
    • Analytics dashboard
    • Episode management
  • Subscriptions Program$19.99/year
    • Premium subscriptions
    • Paid content
    • Subscriber management

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Apple Podcasts Connect if

  • You need podcast submission.
  • You want to start without paying.
  • You work on Web, Ios, Macos.
  • You also want episode management.
Apple Podcasts Connect review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Apple Podcasts Connect or Whatagraph better?
Neither clearly leads. Apple Podcasts Connect starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apple Podcasts Connect or Whatagraph?
Apple Podcasts Connect starts at Free and Whatagraph at Free.
Does Apple Podcasts Connect or Whatagraph run on more platforms?
Apple Podcasts Connect runs on Web, Ios, Macos. Whatagraph runs on Web, Mobile, Api.
Can I use Apple Podcasts Connect for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apple Podcasts Connect best used for?
Apple Podcasts Connect is most often used for submitting a new podcast to apple podcasts, claiming an existing show so it is registered to your account, reviewing apple podcasts listener trends and analytics, managing show artwork and metadata. Of those, submitting a new podcast to apple podcasts and claiming an existing show so it is registered to your account are not what Whatagraph is typically brought in for.
What can Apple Podcasts Connect do that Whatagraph cannot?
Apple Podcasts Connect covers Podcast submission, Episode management, Analytics, Subscription monetization. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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