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Podcasting · head to head

Repurpose.io vs Whatagraph

Repurpose.io logo

Repurpose.io

Podcasting

Automatically repurpose podcast content across platforms

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Repurpose.io limited to audio and video repurposing, not general content marketing; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Repurpose.io covers Automated repurposing, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Repurpose.io and Whatagraph actually diverge.

Attributes where Repurpose.io and Whatagraph differ
AttributeRepurpose.ioWhatagraph
Pricing modelUnknownsubscription
PlatformsWebWeb, Mobile, Api
CategoryPodcastingMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Repurpose.io

  • Automated repurposing
  • Video creation
  • Audiogram generation
  • Multi-platform publishing
  • Scheduling
  • YouTube
  • TikTok
  • Instagram

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Repurpose.io

  • Content repurposingnot Whatagraph
  • Social media marketingnot Whatagraph
  • Video creationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Repurpose.io
  • Blending data from multiple ad platforms into one dashboardnot Repurpose.io
  • White-labelled reporting under an agency's own brandingnot Repurpose.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Repurpose.io

  • Limited to audio and video repurposing, not general content marketing

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Repurpose.io

Free
  • Free TrialFree
    • 14 days
    • 10 audio/video publishes
  • Content Marketer$35/month
    • Automated workflow distribution
    • TikTok, YouTube, Instagram, Facebook, LinkedIn integration
  • Agency$149/month
    • Multiple client accounts
    • Advanced automations
    • Priority support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Repurpose.io if

  • You need automated repurposing.
  • You want to start without paying.
  • You also want video creation.
Repurpose.io review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Repurpose.io or Whatagraph better?
Neither clearly leads. Repurpose.io starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Repurpose.io or Whatagraph?
Repurpose.io starts at Free and Whatagraph at Free.
Does Repurpose.io or Whatagraph run on more platforms?
Repurpose.io runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Repurpose.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Repurpose.io best used for?
Repurpose.io is most often used for content repurposing, social media marketing, video creation. Of those, content repurposing and social media marketing are not what Whatagraph is typically brought in for.
What can Repurpose.io do that Whatagraph cannot?
Repurpose.io covers Automated repurposing, Video creation, Audiogram generation, Multi-platform publishing. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Repurpose.io: How much does Repurpose.io cost?

Repurpose.io offers a Content Marketer plan at $35/month (or $349/year) and an Agency plan at $149/month (or $1,490/year). Annual billing saves approximately 17%.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Repurpose.io: Is there a free trial for Repurpose.io?

Yes, Repurpose.io offers a 14-day free trial that lets users publish 10 audios or videos without requiring a credit card.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Repurpose.io: What platforms can I distribute content to with Repurpose.io?

Repurpose.io integrates with TikTok, YouTube, Instagram, Facebook, and LinkedIn for multi-channel content distribution.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Repurpose.io: Can Repurpose.io automatically repurpose my content?

Yes, Repurpose.io uses workflow automation where you set triggers (like a new video published on TikTok) and the system automatically sends that content to designated platforms.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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