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Affiliate Marketing · head to head

Awin vs Sendoso

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
Sendoso logo

Sendoso

Affiliate Marketing

Sending platform for direct mail and gifts

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; Sendoso pricing page lists four tiers, Starter, Core, Advanced and Enterprise, with no dollar figures and directs every visitor to talk to sales for a quote
  • They diverge on capability: Awin covers Global publisher network, Sendoso covers Gift marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and Sendoso actually diverge.

Attributes where Awin and Sendoso differ
AttributeAwinSendoso
Starting price£99/monthOn request
PlatformsWeb, MobileWeb
Founded20002016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Sendoso

  • Gift marketplace
  • Direct mail automation
  • Address verification
  • ROI tracking
  • Team management
  • Salesforce
  • HubSpot
  • Outreach

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot Sendoso
  • Performance-based advertisingnot Sendoso
  • Commission managementnot Sendoso

Sendoso

  • Corporate gifting and direct mail sending platform for sales and marketing teamsnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Sendoso

  • Pricing page lists four tiers, Starter, Core, Advanced and Enterprise, with no dollar figures and directs every visitor to talk to sales for a quote

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Sendoso

On request
  • EssentialsFree
    • Custom pricing
    • Gift marketplace
    • Basic integrations

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Sendoso if

  • You need gift marketplace.
  • You also want direct mail automation.
Sendoso review

Questions people ask

Is Awin or Sendoso better?
Neither clearly leads. Awin starts at £99/month and Sendoso at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Sendoso?
Awin starts at £99/month and Sendoso at On request.
Does Awin or Sendoso run on more platforms?
Awin runs on Web, Mobile. Sendoso runs on Web.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what Sendoso is typically brought in for.
What can Awin do that Sendoso cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Sendoso covers Gift marketplace, Direct mail automation, Address verification, ROI tracking. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Sendoso: What are Sendoso's pricing tiers and what's included in each?

Sendoso offers four tiers: Starter (5 complimentary licenses, 100 sends per month), Core (10 licenses, unlimited sending), Advanced (50 licenses, unlimited projects), and Enterprise (custom licenses). Each tier includes increasingly advanced features like global fulfillment regions, AI tools, and more integrations.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Sendoso: Does Sendoso publish specific dollar amounts for its plans?

No. Sendoso states pricing is flexible based on company size, goals, and global presence, with no hidden fees. Specific pricing amounts are not disclosed online and customers must contact sales for quotes.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Sendoso: What happens if I exceed my monthly send limit on the Starter plan?

The Starter tier includes 100 sends per month. The pricing page does not specify overages or upgrade paths for exceeding this limit; customers are directed to contact sales.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
Sendoso: Are there any minimum contract terms or lock-in periods with Sendoso?

The pricing page does not mention minimum contract terms, lock-in periods, or cancellation policies. Customers should contact Sendoso's sales team to clarify contract flexibility.

Source
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