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Affiliate Marketing · head to head

Awin vs ShareASale

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
ShareASale logo

ShareASale

Affiliate Marketing

Leading affiliate network connecting merchants with publishers

From
$550/one-time
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; ShareASale platform shutting down at end of 2025 with mandatory migration to Awin
  • They diverge on capability: Awin covers Global publisher network, ShareASale covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and ShareASale actually diverge.

Attributes where Awin and ShareASale differ
AttributeAwinShareASale
Starting price£99/month$550/one-time
Pricing modelsubscriptionUnknown
PlatformsWeb, MobileWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Affiliate Marketing), founded (2000).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Compliance tools
  • Publisher recruitment
  • Mobile support

Only in ShareASale

  • Real-time tracking
  • Affiliate recruitment
  • Commission management
  • Fraud detection

Both cover

  • Payment processing
  • Shopify
  • Magento
  • WooCommerce
  • BigCommerce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot ShareASale
  • Performance-based advertisingnot ShareASale
  • Commission managementnot ShareASale

ShareASale

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

ShareASale

  • Platform shutting down at end of 2025 with mandatory migration to Awin
  • High merchant entry cost at $550 sign-up fee plus $35 monthly
  • $50 minimum payout for publishers creates cash flow delay
  • Consolidation into Awin creates uncertainty for existing workflows and features

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

ShareASale

$550/one-time
  • Merchant Setup$550/one-time
    • One-time network sign-up fee
  • Merchant Monthly$35/month
    • Platform access
    • Affiliate management

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose ShareASale if

  • You need real-time tracking.
  • You also want affiliate recruitment.
ShareASale review

Questions people ask

Is Awin or ShareASale better?
Neither clearly leads. Awin starts at £99/month and ShareASale at $550/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or ShareASale?
Awin starts at £99/month and ShareASale at $550/one-time.
Does Awin or ShareASale run on more platforms?
Awin runs on Web, Mobile. ShareASale runs on Web.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what ShareASale is typically brought in for.
What can Awin do that ShareASale cannot?
Awin covers Global publisher network, Cross-device tracking, Compliance tools, Publisher recruitment. ShareASale covers Real-time tracking, Affiliate recruitment, Commission management, Fraud detection. Both handle Payment processing, Shopify, Magento, WooCommerce.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
ShareASale: What is ShareASale's current status?

ShareASale is closing at the end of 2025. The platform was acquired by Awin in 2017, and all users are transitioning to Awin as the parent company consolidates services.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
ShareASale: What are the pricing fees for merchants on ShareASale?

Merchants pay a one-time network sign-up fee of $550 plus a recurring $35 monthly platform fee. Merchants must also maintain a minimum deposit in their account to cover affiliate commissions.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
ShareASale: How much do publishers earn on ShareASale?

Publishers join ShareASale for free. Minimum payout is $50, with monthly payments made on the 20th via ACH direct deposit, check, or Payoneer.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
ShareASale: How large is the ShareASale network?

ShareASale has over 25,000 merchants, 270,000 active publishers, and generated $200 million in sales in 2022, making it one of the fastest-growing affiliate platforms in North America.

Source
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