Softwr

Affiliate Marketing · head to head

Awin vs Postal

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
Postal logo

Postal

Affiliate Marketing

Offline engagement platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; Postal no published pricing on homepage or accessible pricing page
  • They diverge on capability: Awin covers Global publisher network, Postal covers Curated marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and Postal actually diverge.

Attributes where Awin and Postal differ
AttributeAwinPostal
Starting price£99/monthOn request
PlatformsWeb, MobileWeb
Founded20002020

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Postal

  • Curated marketplace
  • Swag management
  • Direct mail
  • Event sending
  • Budget controls
  • Salesforce
  • HubSpot
  • Marketo

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot Postal
  • Performance-based advertisingnot Postal
  • Commission managementnot Postal

Postal

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Postal

  • No published pricing on homepage or accessible pricing page
  • Onboarding timeline not guaranteed (typically 30-60 days mentioned but not binding)
  • No feature-to-price comparison; cannot determine if features justify enterprise costs

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Postal

On request
  • ProfessionalFree
    • Custom pricing
    • Marketplace access
    • Integrations

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Postal if

  • You need curated marketplace.
  • You also want swag management.
Postal review

Questions people ask

Is Awin or Postal better?
Neither clearly leads. Awin starts at £99/month and Postal at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Postal?
Awin starts at £99/month and Postal at On request.
Does Awin or Postal run on more platforms?
Awin runs on Web, Mobile. Postal runs on Web.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what Postal is typically brought in for.
What can Awin do that Postal cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Postal covers Curated marketplace, Swag management, Direct mail, Event sending. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Postal: How do I get pricing for Postal's First Class service?

Postal does not publish pricing online. The First Class tier features unlimited sends, branded merchandise sourcing, global warehousing, pick-pack-kitting, and dedicated customer success manager. Contact Postal directly for custom pricing. Source: https://www.postal.com/pricing

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Postal: What payment options does Postal accept?

Postal accepts credit card or pre-approved invoicing for enterprise customers. Exact payment terms and invoice cycles are determined during sales consultation. Source: https://www.postal.com/pricing

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Postal: How long does Postal onboarding take?

Postal customers are typically fully onboarded within 30-60 days. Specific timelines depend on implementation scope and customer readiness. Contact Postal for your organization's estimated onboarding duration. Source: https://www.postal.com/pricing

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
Share

Related pages

More on Awin

More on Postal

Keep looking

Other head to heads