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Affiliate Marketing · head to head

Awin vs CAKE

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
CAKE logo

CAKE

Affiliate Marketing

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; CAKE pricing is not published and requires a demo
  • They diverge on capability: Awin covers Global publisher network, CAKE covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and CAKE actually diverge.

Attributes where Awin and CAKE differ
AttributeAwinCAKE
Starting price£99/monthOn request
PlatformsWeb, MobileWeb
Founded20002007

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in CAKE

  • Real-time tracking
  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Salesforce
  • Major ad networks
  • Payment processors

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot CAKE
  • Performance-based advertisingnot CAKE
  • Commission managementnot CAKE

CAKE

  • Affiliate and partner performance trackingnot Awin
  • Lead distribution to buyers in real timenot Awin
  • Attribution across performance marketing channelsnot Awin
  • Managing an affiliate network's publishers and advertisersnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose CAKE if

  • You need real-time tracking.
  • You also want advanced fraud detection.
CAKE review

Questions people ask

Is Awin or CAKE better?
Neither clearly leads. Awin starts at £99/month and CAKE at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or CAKE?
Awin starts at £99/month and CAKE at On request.
Does Awin or CAKE run on more platforms?
Awin runs on Web, Mobile. CAKE runs on Web.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what CAKE is typically brought in for.
What can Awin do that CAKE cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. CAKE covers Real-time tracking, Advanced fraud detection, Multi-channel attribution, Pixel management. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
CAKE: Why does CAKE require a demo to see pricing?

CAKE directs all inquiries to sales via their demo request form and contact page, with no self-service pricing information available.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
CAKE: How do I get more information about CAKE?

Interested parties can request a demo or contact CAKE's support team at getcake.com/contact/.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
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